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Johanna HARVEL

En résumé

International Marketing Manager with strong expertise in digital and eCommerce, project management, on/offline development of marketing tools to drive sales. Skills acquired in one of the World's leading Fast Moving Consumer Good company.

•Strong Team player with excellent interpersonal and communication skills, leading multifunctional team to the same goal
• More than 2 year experience in coordinating online marketing programs incl. SEM/SEO/Word-of-mouth campaigns/partnership with bloggers to create Youtube videos/Imedia development
• Strong planning and organizing skills
• Passionate and entrepreneurial mindset

Mes compétences :
Stratégie digitale
Marketing
Communication online

Entreprises

  • France Loisirs - EMerchandiser & Digital Analyst

    2017 - maintenant
  • Solidarity based Round-the-World Trip - Personal project

    2016 - 2016 •4 running races (half marathons/trails) across 3 continents, Asia/Oceania/America, to raise funds for "Action Against Hunger" NGO
    •Volunteering: teaching English to pupils in Cambodia
    •Creation of content and updates for a travel blog
  • Centre for Civil and Political Rights - Communication Officer

    2015 - 2015 •Content writing and production for different channels (print, social media, website)
    •Participation to the United Nations Human Rights Committee; communication and updates through our website and social media platforms
    •Collaboration with technical and creative agencies to revamp our website
    •Organization of a national consultation in South Africa with a budget of more than 50,000 CHF:
    -Logistics
    -Budget tracking
  • Procter & Gamble France - Assistant Brand Manager, Braun

    Asnières-sur-Seine 2014 - 2015
  • Procter & Gamble France - Assistant Brand Manager, Digital/eCommerce, Braun

    Asnières-sur-Seine 2012 - 2014 •Drove digital eCommerce sufficiency in key markets:
    -Developed a 12-month always-on digital/eCommerce action plan with toolkit, creating sufficiency at eRetailers and owning seasonal/gifting occasions.
    -Delivered brilliant eContent development and execution to accelerate growth

    •Achieved leadership paid and organic Search position
    •Created breakthrough Word-of-mouth/ Ratings & Reviews advocacy campaigns: more than 2 M Ratings & Reviews in less than 3 months
    •Led Digital Knowledge & Capability efforts for the organization: organized trainings for new comers
  • L'oreal - Sales Representative Intern, Garnier-Gemey Maybelline

    PARIS 2012 - 2012 •Implemented merchandising plans
    •Negotiated point of sales displays
    •Presented new products
  • Procter & Gamble France - Category Manager Intern, Intermarché Team

    Asnières-sur-Seine 2010 - 2010 •Created IT tools to analyze evolution of the activities at Intermarché stores
    •Prepared sales arguments for client meetings

Formations

Réseau