Mes compétences :
marketing
Gestion de projet
grande consommation
Communication
Statistiques
Entreprises
TNS Sofres
- Group Manager - Quantitative Market Research
Montrouge2011 - 2015In charge of international surveys for consumer & luxury goods companies: Louis Vuitton, Dior, Nestlé, Nespresso, Philip Morris
Responsible for project management & analysis: design methodology (target, sample size, data collection), develop questionnaire, monitor fieldwork (material, quotas), interpret data, produce deliverables, analyse findings meeting client’s needs, deliver client’s presentation & support
Manage clients’ relationship as day to day contact: understand clients’ needs, write proposals, assess costs & timings, monitor job profitability
Work with a team: supervise a Junior Research Executive and a trainee, ensure team members development, allocate resources effectively
Skills developed: brand & communication expertise, strong analytical & effective communication skills, team management, problem-solving, good organisational, ability to work well under pressure, client oriented, multi-tasks
General Mills
- Junior Brand Manager Häagen-Dazs
VELIZY VILLACOUBLAY2010 - 2010In charge of boosting traffic during Roland-Garros tournament: define a strategy to leverage visibility and increase sales on the stadium & in the 90 Shops, create sales pitches & trade material, validate online communication in contact with design agencies
Participate in consumer research: set up quantitative & qualitative surveys
Coordinate projects with agencies & internal teams, ensure effective process
Pepsico France
- Brand Manager Assistant Tropicana
Colombes cedex2009 - 2009Carry out monthly reports incl. brands & market monitoring using TNS & IRI panels
Participate in new products development & launches: select recipes with R&D team, prepare customer surveys, develop new packaging with design agencies
Handle brand promotional plan: develop on-line games on Tropicana’s website, design Tropicana stand on stadium during Roland-Garros tournament, work on brand monthly activation on trade (on pack coupons, leaflets), reporting
