Saint Ouen2013 - 2014Joint venture between William Grant & Sons and Rémy Cointreau
MONKEY SHOULDER:
Business analysis (Nielsen and shipments)
Recommendation and implementation of marketing plan in Off and On Trade (Brand plan, Strategic plan in OFF and ON Trade channels)
Management of key On-Trade activities (Monkey Crashers, event partnerships, visibility tools)
Management of marketing budget
Key results/Off Trade:
1st contributor to the Premium Whisky value gains in 2013
Value growth: +67,7%
GLENFIDDICH:
Leader on the CRM activities for the brand
PepsiCo France
- Assistant Product Manager Benenuts
Colombes cedex2012 - 2012Role:
- Monthly Business updates & reports (panel analysis IRI & KANTAR) and recommendations
- Participation in the brand strategy from construction (studies, brand review, strategic plan) to execution plans (packaging, promotion, communication, PR)
- Collaboration with agencies, suppliers and the internal services (legal, finance, supply chain, sales)
- Advertisement and communication for the brand (Digital, TV copy, press conference, PR)
PERNOD RICARD UNITED KINGDOM
- Experiential Marketing Executive
2010 - 2010Based in London from July 2010 to December 2010
Experiential Marketing Department
Role:
Visiting and reporting on venues in UK
Organization of internal & external brand events
Competitor reports and following
Collaboration with agencies, communication and PR
Results:
- Management of "Jameson Cult Film Club" events
- Management of Jameson partnership with the London Film Festival (2 weeks of festival/1 PR & VIP party with 500 people)
- Launch of Absolut Glimmer Edition in London
- Participation in Maliboom boom tour
- Participation in Pernod Absinthe Rebel Dining Society
PROCTER & GAMBLE FRANCE
- Supply Network Operation Intern
Asnières-sur-Seine2010 - 2010Based in Asnières sur Seine (France) from January 2010 to June 2010
Supply Network Operations Department
Brands : Braun, Duracell, Oral-B
Customer Service Order for Auchan Group and Amazon.fr
Customer logistic projects on Non Food Business (Customer integration, warehouse relocation)
Business following & scorecards (Payscore rate, order fill ratio…)
Participation in trade agreements and terms of sale
Bureau Des Sports Audencia Nantes
- President
2009 - 2009Based in Nantes (France)
President of Audencia Sport Assocation after a school election with 2000 students
Key missions:
Management of a 32 people team
Relationships with the Direction of the School
Budget : 110 000 €
Organization of events :
- French Business School Futsal Cup with the best 12 teams during 1 week end in Nantes
- Internal sport tournaments with 200 students of Audencia during 2 week ends in Nantes
- Skiing week in the Alps with 120 students of Audencia in April
