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Nissan Motor Corporation
- Market Science Analyst, Global Market Intelligence
2014 - maintenant
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Nissan Europe SAS
- Product Intelligence Coordinator, Brand and Market eXpertise
2011 - 2014
• Coordinated ad hoc and milestone market intelligence activities for Nissan and Infiniti in the AMIE region.
• Managed upstream research projects, including studies such as: Target Analysis, Target Insight, Home Placement Programme, Concept Test or Attractive Quality Target Setting.
• Conducted Product and Communication Clinic projects, where future models are both quantitatively and qualitatively compared to their competitive set.
• Handled the employee database with its Empathetic Employee Panel and accompanying projects.
• Led ad hoc research activities to support key business needs on various topics: loyalty, electric vehicles, IT systems or dealer network development.
• Accomplished all the specific tasks expected for all product intelligence projects: designed requests for proposals, selected agencies, managed individual project budgets, designed questionnaires and guides, held kick-off meetings, monitored fieldwork sessions in different countries or processed and analyzed data.
• Reported research findings to internal clients and executives (Corporate Vice President for Market Intelligence, Senior Vice President for Design, Corporate Headquarters and Regional Business Units constituents).
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Renault UK Limited
- Product Manager, Clio and Campus
2008 - 2009
• Developed and executed the marketing strategy for the launch of the new Clio in the UK car market.
• Involved in the selection of equipment and engine availability for the new Clio (Hatchback, Estate and Renaultsport).
• Coordinated all the administrative tasks for the launch of the new Clio: MVRIS, CAP and VCA registrations.
• Ensured vehicle production and stock, providing mix forecasts for current and future factory orders.
• Produced analysis and reports regarding KPI’s: orders, registrations, margins, pricing and forecasting.
• Developed partnerships for special editions (Rip Curl and TomTom).
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Renault UK Limited
- Assistant Brand Manager, Smalls Cars and Customer Offers
2007 - 2008
• Assisted the product and the brand managers in implementing the marketing strategy for the Renault small cars.
• Produced performance analysis concerning the orders and the registrations (daily and weekly brand reports).
• Monitored the price positioning: quarterly “photoprix”, monthly “indice des prix” and Jato© analysis.
• Maintained the competitor analysis files: customer offers, price-lists and Jato© news.
• Completed ad hoc projects: diagnostics, “dossier prix” and new product launch research.
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PSA Peugeot Citroën
- Research Analyst, PSA Research Laboratory
Rueil Malmaison
2007 - 2007
• Audited and analyzed the functioning of the research laboratory within a PSA Peugeot Citroën car factory.
• Produced a satisfaction study as part of the CAP 2010 growth and competitiveness program.
• Used the qualitative and quantitative research toolkit: in-depth interviews and surveys.
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4B Medical Service
- Assistant Project Manager, 4BMS
2006 - 2006
• Organized a series of events in the medical field: conferences, seminars and fairs.
• Analyzed and improved promotional offers for the northeast part of France.
• Coordinated direct marketing campaigns: mailing and phoning.
