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Centric Software
- Marketing Director EMEA
Paris
2016 - maintenant
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MAKAZI (ex SCORE MD, GAMNED)
- Directrice Marketing
2015 - 2016
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Lectra
- Worldwide Field Marketing Manager - Fashion
Paris
2013 - 2015
Lectra, where fashion and technology meet.
Support aux filiales afin de:
- Mettre en place la stratégie marketing Mode à travers des plans d'actions
- Soutenir l'activité commerciale à travers des programes marketing
Spécialisation sur les marchés Chinois, Brésilien, Allemand, Europe de l'Est, Russe, Anglais, Portuguais et Espagnol.
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Lectra
- Responsable Marketing Opérationnel Mode
Paris
2011 - 2012
Lectra, where Fashion and Technology meet.
Coordination des projets Marketing Mode avec les filiales du groupe.
Gestion de projets Marketing Mode Corporate
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Systar
- EMEA Field & Channel Marketing Manager
Saint-Cloud
2011 - 2011
---> Management of all EMEA Field Marketing actions of our two product lines (plan, budget, project)
. External (Shows, Seminars, webinars, VIP...)
. Internal (off sites, kick offs, team building...)
---> Channel Marketing
. Marketing relationship with partners
. Coordination of all field actions with Partners
---> Direct Marketing
. Lead generation program
. Newsletters (prospects / clients)
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Systar
- European Field Marketing Manager
Saint-Cloud
2007 - 2010
August 2007 – December 2010
---> Field Marketing budget study and preparation
---> Management of the field marketing actions in EMEA (French speaking countries, United-Kingdom, Spain, Italy, Germany) out of which:
+ Project lead and management of the shows (Finexpo, SIBOS, VMworld...), seminars with client testimonial or partner, VIP events (for example a private cocktail in a museum for 150 people), team yearly kick offs (for example 3 day seminar with team building for 40) ;
+ Prospect direct Marketing (educational and lead generation program)
+ Newsletters
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EFront
- Chargée de Marketing et Communication
Paris
2005 - 2007
February 2005 – July 2007
. Budget preparation of the Marketing and Communication planning with marketing studies (in particular on targets for all events : 30 projects by year).
. Execution of the Marketing and Communication Planning of three product lines : events, brochures, direct marketing.
. External Communication (PR, web site).
. Launch of the internal communication (june 2005).
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The Sports Café
- Corporate Events Manager
2003 - 2005
September 2003 – January 2005
. Contract negociation of specific corporate events (product launches, seminars, team spirit events, VI nations tournament events) for KPMG, Deloitte & Touche, HSBC, National Express, Yamaha, and of partnerships (Vodafone, Capital Gold radio, Club 18-30, Martell Cognac) 150 000 € sales per annum.
. Event planning, organising and running (15 staff).
. Public and Press Relations.
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Yves Rocher
- Département Marketing et Communication
Issy-les-Moulineaux
2000 - 2001
. Gestion et suivi des projets de campagnes de communication.
. Relationnel Agences (conception et réalisation des briefs et suivi du travail artistique)
. Conception de campagnes de communication des Centres de Beauté pour l’ensemble des réseaux (1 400 Centres, 20 campagnes par an, 40 millions de clientes)
. Suivi des « opérations ponctuelles » : grands jeux concours, agenda anniversaire, feuillet anniversaire, mise en place d’événements en Centre de beauté
