SINGAPORE
With 10 years of strategic marketing, advertising, sales, branding and PR milestones, acquired in highly competitive and creative business environments, I have a solid working knowledge of brand, communication, marketing and project management.
Throughout my experience, I have :
• Defined and implemented communication marketing strategies to drive global market share and image
• Developed private label branding and product lines
• Developed and implemented P&L management, Forecast and reporting tools, Budget
• Implemented sale strategies
• Coordinated marketing plans, budgets and campaigns at global and local level
• Created brand and corporate advertising campaigns and programs
• Developed strong media and communication expertise (print, outdoor, web, events and PR)
• Created and implemented merchandising guidelines, selling and training programs
• Initiated trade-marketing programs through various distribution channels
• Managed projects with international agencies (advertising, ATL and BTL)
• Led Marketing Communication Department
• Managed, recruited, and developed a team
Mes compétences :
Account management
Branding
Branding and identity
Communication
Key account management
Management
Marketing
P&L management
