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Laurence BORIS

PARIS

En résumé

• Launch successfully the 1st consumer Cloud web and mobile application (2 M users in 2012) for Orange France. 1st French telecom operator
• Strong knowledge of IT and consumer markets
• Exciting and successful experiences in sports and luxury industry events organization
• Can do and positive attitude. Action and results oriented
• Specialized in designing, promoting, and selling innovative offers
• Challenge driven, strong team player, strong expertise in project management
• Work in international projects teams and changing environments

Mes compétences :
Marketing
Communication
Affiliation
Gestion de projet
Management
Marketing direct
Télécommunications
team player
Team Management
Project Management
Business Development
marketing experience
manage the instructors
budgets
branding
Strong organizational skills
Profit and Loss Accounts
Product management
Partnership management
Manage planning
Events Management
Community management
Blogging
Android
User interface design
Social media
Réseaux sociaux
Applications mobiles
Achat d'espace
User experience
Cahier des charges
Spécifications fonctionnelles
Expérience utilisateur
Développement commercial
Communication interne
Marketing opérationnel
Stratégie digitale
Evénementiel

Entreprises

  • Laurence Boris - Marketing and business development consultant

    2013 - maintenant Telecommunication operator
    Market research for the implementation of a new operator as MVNO on the french market towards B2B and consumer segments : 4G mobile and very high speed broadband solutions.

    French Ski School - Megève
    Sell, organize and lead the whole organization of corporate and private events for international companies or private customers
    Manage instructors’ booking for 4 and 5 stars’ hotels and international tour operators

  • Expatriation in Dubai - Marketing Consultant

    2008 - 2011 United Arab Emirates
    Marketing and communication consultancy for coaches and psychologists’ activities launch

  • Orange France - PRODUCT MARKETING MANAGER

    2005 - 2012 The Cloud by Orange. http://le-cloud.orange.fr
    Launched the 1st consumer Cloud service in France for Orange France (1st French telecommunication operator)
    Developed uses, audience and traffic of the first French internet provider portal on web and mobile devices
    Offered a user friendly service to store and share personal contents on line, on all kind of screens, with a strong safety promise.
    Beginning with pics and docs in 2005, integration of videos and music in 2011. Web, I Phone, Android, I Pad, tablets and TV screens
    Excellent business growth and impact: 2M users April 2012, +40% YoY

    Defined the value proposition, insights and user’s experiences
    Led the integration of the offers inside the Orange ecosystem

    Led digital multichannel campaigns
    Defined CRM tools, acquisition and loyalty programs

    Managed a marketing assistant

  • Orange Business Services - ALLIANCE MANAGER

    Paris 2001 - 2004 Phone meet up: conference call service for consumer market
    Created End to end “Phone meet up” service (studies, specs, BM, P&L, …)
    Recruited 6 value added partners in 6 months
    Defined workflow and web tool integration for third party web sites

    Bizao: B to B web portal for Small and Medium Businesses
    23 contracts signed in 2002
    Dedicated team with 2 partnerships managers and 1 marketing analyst

  • VIRGIN Interactive, Panasonic France, Crayola - PRODUCT MARKETING MANAGER

    1996 - 2001

Formations

Réseau

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