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Laurence CARON

Paris

En résumé

I work with companies to help them improving the management of their strategic information across the organization with data governance, process optimisation, workflows and business rules, efficiency, reduced TTM and proven ROI with the leader Product Information Management (PIM) solution, fully dedicated to business users, recommended by the analysts.

This includes interchanging thought leadership and best practice with peers involved in information management across EMEA.

Référentiel de données produit, PIM, DAM, MAM, CIM, DQM

Mes compétences :
Nouvelles technologies
Marketing
Communication
Gestion documentaire
Éditique
Solution Selling
ERP SAP
Partner Enablement
Gestion de la relation client
Sales
Business development
MDM
PIM
DQM
Data governance

Entreprises

  • Contentserv France - Directeur Général

    Paris 2016 - maintenant

  • Stibo Systems - Regional Sales Director

    2013 - 2016

  • Neopost - Group Marketing Program Manager

    Bagneux 2012 - 2013

  • LOOLEE Consulting - Senior Marketing and Sales Consultant

    2011 - 2012

  • StreamServe Inc. (now OpenText) - Director, SAP Alliance Development EMEA

    2010 - 2010

  • StreamServe - Senior Marketing Director EMEA

    2007 - 2010

  • HP EXSTREAM - Director, Marketing & Communication Southern Europe

    2004 - 2007 Built and developed Southern European marketing-related activities – on-line and off-line
    Built brand recognition, awareness, advertising campaigns, Web marketing and best practices across the region
    Developed and delivered the strategic marketing plan, consistently communicating the company brand and brand values to a range of channels such as PR, industry events, seminars, whitepapers & newsletters, analysts. Replicating the Corp. guidelines and adapting in regards with the local specifications.
    Managed the annual European user conference and User group and co-funding/branding with IBM/PSD and Xerox/XGS

    Achievements: Lead generation for the Southern-Europe sales force, positioned the company as the leader in the marketplace. Achieved a massive momentum in terms of trustworthy customers, key influencers and business partners.

  • SAQQARA SYSTEMS - EMEA Marketing Manager

    2000 - 2003

  • SYSTEMS UNION - European Marketing Campaign Manager

    1995 - 1999

Formations

  • INTS

    Paris 1991 - 1995 Marketing et gestion des Entreprises Européennes

    MARKETING

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