Léa CANDON

En résumé

Entreprises

• BChef - Business Developer - North America

  2017 - maintenant - Market study & analysis
  - Brand positioning & go-to-market strategy
  - Strategic & operational marketing on Franchising Business (B to B)
  - Event management
  - Sourcing & purchases
  - Franchisees recruitment & training

• Red Bull - Field Marketing Specialist

  Paris 2015 - 2017 WINGS TEAM MANAGEMENT (14 members)
  - Wings Team members sourcing, recruiting, on boarding and training (development of ‘top’ shining stars)
  - Sampling strategy establishment, implementation and management on the field
  
  SUPPORT & LEAD "GLOCAL" STRATEGY
  - Understand and infuse global and national Red Bull strategies and philosophies in the field
  - Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers
  - Capture and share essential first hand consumer perception feedback (post sampling)
  
  MARKETING INNOVATION
  - Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance
  - Involve Wings Team on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on.
  
  PREMIUM APPEAL AND EXECUTIONAL EXCELLENCE
  - Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand values
  - Engage in local grass-root events for sport and/or culture that are relevant for Red Bull

• Red Bull - Brand Ambassador - On Premise

  Paris 2014 - 2015 The role of the musketeer is to grow the Red Bull brand and maximise sales by developing the brand within an assigned On Premise territory.
  Missions :
  - Planning / Organizing visits & meeting
  - Distribution management
  - Brand visibility management
  - Negotiating / Contracts management
  - Bar Staff Education
  - Events planning
  - Reporting
  - Client Relationships management / Network building
  
  Skills :
  - Time management
  - Negotiation & interpersonal skills
  - On premise industry expertise
  - Customer relationship
  - Entrepreneurial "can do "attitude
  - Strong analytical ability & commercial acumen
  - Autonomy
  
  -> Portfolio management : 250 clients
  -> Area : Paris (intramuros)

• Red Bull - Wings Team

  Paris 2013 - 2014 - Plan marketing actions according to strategic objectives of the brand
  - Represent the brand / Deliver the brand message with consumers
  - Promote the product and explain its function
  - Recruit new consumers / Maintain existing consumers loyalty
  - Make a report of each action
  - Innovate and proactively generate new ideas and suggestions for sampling
  - Support other marketing and sales departments (specific missions, sports and cultural events)

• Sparkle Design Agency - Open D Group - Junior Project Manager in Design, Packaging, Digital and Event

  2012 - 2013 Convinced by the synergy of brand pillars and consumer engagement, our goal is to provide you with optimum brand experience for global success.
  With our specialist teams and open d group worldwide network, we think about meaningful concepts with consistent territory for activation all over the world.
  
  Thanks to our extensive knowledge of premium markets (Wine & spirits, beverages, tobacco, perfumes and cosmetics), and through our insightful strategy and strong creative work, we deeply drive brand preference and create consumers loyalty for years.
  
  After analysing brand dna and context, we define the best equity, create innovative workshops, branding, product, packaging, visibility, art direction, animation and digital activation, to make your brand experience consistent and successful at all touch points.
  
  Missions:
  - Project Management:
  Client marketing brief taking and analyze
  Creative briefs preparation and presentation
  Daily creative management in relation with design team and client
  Daily commercial, financial and administrative follow-up and management
  Strategic and operational marketing recommendation preparation and presentation (market study, benchmark, strategy to implement, creative propositions)
  Execution, production and delivery (mock-ups, prototypes, final creation)
  
  - Operational implication:
  Digital application creation and management (design, on-line, community management, desktop/mobile)
  Event management & supervision
  Post-event follow up (reporting, key performance indicators)
  
  Clients: Heineken, Coca-Cola Entreprise, JTI, Grand Marnier, Brown Forman
  Events: Desperados Wild Club
  
  General Skills: project management, creative thinking, strategic & operational marketing approach
  Specific Skills: digital applications creation, packaging design, event management

• HUGO BOSS - Assistant Store Manager

  Paris 2011 - 2011

• MAHOLA - Event Hostess

  2009 - 2012

Formations

• Universidad Carlos III De Madrid (Getafe (Madrid))

  Getafe (Madrid) 2012 - 2012

• ESC Rennes School Of Business

  Rennes 2010 - 2014 Master of Science in International Marketing
  
  Semester 1 :
  - International Consumer Behaviour
  - International Marketing Management
  - Brand Management
  - Marketing of Innovation
  - Marketing Research Methods I
  
  Semester 2 :
  - Markting Intelligence and Pricing Strategy
  - Customer Experience Management
  - B2B Marketing
  - Marketing Research Methods II
  - International Strategic Management
  - Strategic Knowledge Management

Réseau

• Caroline HOURIEZ

• Clara FRANSIOLI IGNAGIO

• Edouard ESTOUR

• Frédérique MANE

• Marie LAFON

• Noémie GARGALLO

• Société CADLINK

• Xavier COIGNARD

• Yann DELFINO