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Loic MOREAU

ANNEMASSE

En résumé

International Marketing and Business Development Manager with 18 years’ experience in electronic industry marketing leadership roles. Proven ability to define and execute marketing strategy driving growth with P&L responsibility. Entrepreneurial spirit, like to drive innovation from idea to revenue. Demonstrated track record managing:

 Sales & Marketing strategy  P&L/Budget management  GTM plan/Channel Strategy
 Mutli-cultural team management  Strategic alliances  Product management

Entreprises

  • DANISENSE - Sales & Marketing Director

    2017 - maintenant Define and execute the EMEA sales strategy including channel/partners development, relationship with strategy accounts and key users.
    Define and execute the Global marketing strategy including segmentation, product offering, communication, digital marketing.

  • BMVS Consulting - Managing Director

    2017 - maintenant Business Model Vision Strategy (BMVS): B2B service provider specialized in strategic marketing, business plan, business development, innovation and sales strategy with a focus on industrial markets (electronic components, sensors, IoT).

  • Honeywell - EMEA Directeur Marketing Stratégique

    Thaon Les Vosges 2011 - 2017 Mission: Define marketing strategy of the new Sensing & Productivity Solution entity
    * Manage channel and industry marketing teams (15 people) ;
    * Re-organize the team after the merge ;
    * Define a new channel partner classification for Auto-ID products. ;
    * Manage the marketing communication budget ($4M)
    Results: successful team re-organization without talents resignation, +6% revenue growth.

    EMEA Strategic Marketing Director (2 years)
    Mission: Define and execute the European sensor's strategy
    * Define strategy and coordinate the strategic plan with Global team ;
    * Define and execute the marketing communication strategy. ;
    * Investigate new markets for growth in IoT and water industry. ;
    * Define and execute a new segmentation and go to market.
    Results: new go to market deployed generating +10% growth

    EMEA Product Marketing Director (2 years)
    Mission: Develop electronic sensors revenue
    * P&L responsibility ;
    * Define and execute the strategy in cooperation with Global Product team ;
    * Team management: application engineers and product specialists (5 people).
    Results: $48M sales, $40M New Business Opportunities won, successful product
    launches

  • LEM - Business Unit Manager

    Fribourg 1998 - 2011 Member of the executive team (5 years)
    Mission: Create and develop the Energy & Automation division
    * P&L responsibility ;
    * Define and execute the strategy in 2 new areas: energy efficiency and battery
    monitoring systems.
    * Define the offering and coordinate the products development. ;
    * Setting up strategic partnerships with key suppliers (wireless com and software) ;
    * Define and deploy a complete new sales channel with system integrators. ;
    * Build and manage international and multi-cultural team (20 people)
    Results: 10 MCHF sales, break-even point achieved in 3 years.

    Business Developer Manager (3 years)
    Mission: Develop the Automation market segment.
    * Define and execute the world-wide strategy (marketing plan). ;
    * Define the product portfolio/roadmap and design specifications of the new offering. ;
    * Coordinate the development between several R&D teams (Switzerland, Japan). ;
    * Setting up partnerships with leaders in Automation business.
    Results: 3.2 MCHF + positive EBIT, a complete product range developed in 30% less time.
    Several partnerships signed and a major private labeling agreement in Germany.

    Marketing Manager (3 years)
    Mission: Define LEM's strategy in existing and future markets.
    * Market study and strategic segmentation. ;
    * Products and technologies portfolio assessment and SWOT analysis. ;
    * LEM strategic positioning (Mac Kinsey Matrix) versus competition/markets.
    Results: Implementation of a new marketing organization. Identification of a new emerging market in Automation industry.

    Marketing Engineer (1 year)
    Mission: Setting up a CRM & marketing information system.
    * Definition of the needs by interviewing worldwide sales force. ;
    * Selection of the IS software, project management and training.
    Results: Implementation in 14 sales offices (Europe, NAFTA, Asia) for 50 users.

  • ABB - Market Study Assistant

    Cergy 1997 - 1997 Mission: International market study to launch a new product range of sensors.
    * Market analysis/business plan and preliminary product specifications
    Results: Positive decision to launch the new range.

Formations

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