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Loic MOREAU

ANNEMASSE

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Annemasse ainsi que le résultat des européennes en Haute-Savoie.

En résumé

International Marketing and Business Development Manager with 18 years’ experience in electronic industry marketing leadership roles. Proven ability to define and execute marketing strategy driving growth with P&L responsibility. Entrepreneurial spirit, like to drive innovation from idea to revenue. Demonstrated track record managing:

 Sales & Marketing strategy  P&L/Budget management  GTM plan/Channel Strategy
 Mutli-cultural team management  Strategic alliances  Product management

Entreprises

  • DANISENSE - Sales & Marketing Director

    2017 - maintenant Define and execute the EMEA sales strategy including channel/partners development, relationship with strategy accounts and key users.
    Define and execute the Global marketing strategy including segmentation, product offering, communication, digital marketing.

  • BMVS Consulting - Managing Director

    2017 - maintenant Business Model Vision Strategy (BMVS): B2B service provider specialized in strategic marketing, business plan, business development, innovation and sales strategy with a focus on industrial markets (electronic components, sensors, IoT).

  • Honeywell - EMEA Directeur Marketing Stratégique

    Thaon Les Vosges 2011 - 2017 Mission: Define marketing strategy of the new Sensing & Productivity Solution entity
    * Manage channel and industry marketing teams (15 people) ;
    * Re-organize the team after the merge ;
    * Define a new channel partner classification for Auto-ID products. ;
    * Manage the marketing communication budget ($4M)
    Results: successful team re-organization without talents resignation, +6% revenue growth.

    EMEA Strategic Marketing Director (2 years)
    Mission: Define and execute the European sensor's strategy
    * Define strategy and coordinate the strategic plan with Global team ;
    * Define and execute the marketing communication strategy. ;
    * Investigate new markets for growth in IoT and water industry. ;
    * Define and execute a new segmentation and go to market.
    Results: new go to market deployed generating +10% growth

    EMEA Product Marketing Director (2 years)
    Mission: Develop electronic sensors revenue
    * P&L responsibility ;
    * Define and execute the strategy in cooperation with Global Product team ;
    * Team management: application engineers and product specialists (5 people).
    Results: $48M sales, $40M New Business Opportunities won, successful product
    launches

  • LEM - Business Unit Manager

    Fribourg 1998 - 2011 Member of the executive team (5 years)
    Mission: Create and develop the Energy & Automation division
    * P&L responsibility ;
    * Define and execute the strategy in 2 new areas: energy efficiency and battery
    monitoring systems.
    * Define the offering and coordinate the products development. ;
    * Setting up strategic partnerships with key suppliers (wireless com and software) ;
    * Define and deploy a complete new sales channel with system integrators. ;
    * Build and manage international and multi-cultural team (20 people)
    Results: 10 MCHF sales, break-even point achieved in 3 years.

    Business Developer Manager (3 years)
    Mission: Develop the Automation market segment.
    * Define and execute the world-wide strategy (marketing plan). ;
    * Define the product portfolio/roadmap and design specifications of the new offering. ;
    * Coordinate the development between several R&D teams (Switzerland, Japan). ;
    * Setting up partnerships with leaders in Automation business.
    Results: 3.2 MCHF + positive EBIT, a complete product range developed in 30% less time.
    Several partnerships signed and a major private labeling agreement in Germany.

    Marketing Manager (3 years)
    Mission: Define LEM's strategy in existing and future markets.
    * Market study and strategic segmentation. ;
    * Products and technologies portfolio assessment and SWOT analysis. ;
    * LEM strategic positioning (Mac Kinsey Matrix) versus competition/markets.
    Results: Implementation of a new marketing organization. Identification of a new emerging market in Automation industry.

    Marketing Engineer (1 year)
    Mission: Setting up a CRM & marketing information system.
    * Definition of the needs by interviewing worldwide sales force. ;
    * Selection of the IS software, project management and training.
    Results: Implementation in 14 sales offices (Europe, NAFTA, Asia) for 50 users.

  • ABB - Market Study Assistant

    Cergy 1997 - 1997 Mission: International market study to launch a new product range of sensors.
    * Market analysis/business plan and preliminary product specifications
    Results: Positive decision to launch the new range.

Formations

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