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Lucien LACAZE

La Roche-sur-Yon

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Antony ainsi que le résultat des européennes dans les Hauts-de-Seine.

En résumé

Competent, motivated and enthusiastic professional with 5 years’ experience in marketing in an international environment. BtoB / BtoBtoC specialist, I acquired a large experience in marketing strategies building, projects management, innovations & new product developments. Customer focused, I spend a lot of time & energy in support to local subsidiaries & direct export sales teams in prospecting actions and sales development. Native French speaker, I communicate in English.

Mes compétences :
Marketing
Marketing opérationnel
Marketing produit

Entreprises

  • Groupe Atlantic - International Product Manager

    La Roche-sur-Yon 2013 - maintenant - International markets analysis & syntheses / defending marketing 3-year plan,
    - Feasibility / profitability studies of new concepts / offers,
    - Project management - New products and innovations (from concept to product launch with cross-functional teams (R&D, Lab, Purchase, Quality) -
    - New products launching, coordination of resulting actions,
    - Constant results & profitability analysis,
    - International standards follow up, regulatory support to Export sales team and monitoring with certification bodies (Chile INN, Russia EAC, China CQC, etc.).

  • Groupe Atlantic - Junior Product Manager

    La Roche-sur-Yon 2011 - 2013 - Development of variants & OEM products of Domestic hot water, Renewable energy, Heating & Bathroom - Some 30 variants,
    - Production of documents surrounding products launching,
    - International ranges follow up (stops, renewals, replacements) - 1000 refs,
    - Competitive intelligence, benchmarking,
    - Products Database administrator.

  • Pomona / Caisse Nationale de la Caisse d’Epargne / Bridgestone / PSA Peugeot Citroën - Marketing Assistant (Trainings)

    2006 - 2010 - Development, management and animation of innovation / new products,
    - Market studies (Qualitative & quantitative),
    - Production of sales tools,
    - Business Analysis,
    - Creation & management of qualified database of prospects & products,
    - Event management / Sales incentive contest / Sales arguments production / Promotional management.

Formations

Réseau

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