Lucinde Savatier serves as a consultant at TADDEO and advises companies on their public affairs and crisis management related issues.
Previously, she worked as a consultant at FleishmanHillard, a worldwide Public Relation consultancy, for two years. She assisted multinational companies in the food processing, automotive, energy and pharmaceutical industries. Before that, she worked for the Public Système, a leading French communication agency, where she advised professional federations in the food processing industry as well as public institutions.
Through her experiences she has developed a broad range of skill-sets:
• devising and implementing crisis communication plans
• monitoring critical news related to the clients
• launching public information campaigns
• managing relations with key medias
She holds a Master degree in Political Science ans Public Affairs from Sciences Po Bordeaux and she completed a Master degree in Risk management from the Communication school CELSA to gain operational knowledge in this sector.
She has developed an interest in corporate patronage strategy issues while writing her thesis "Cultural sponsorship: the example of the Château de Versailles", which describes how VINCI and other firms have used cultural sponsorship as part of their branding strategy.
Mes compétences :