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Ludovic GILBERT

PARIS

En résumé

Mes compétences :
Online advertising
Customer acquisition
Lead generation
Online marketing
Entrepreneuriat
Marketing stratégique
Webmarketing
Marketing direct
Communication
E-commerce
Real time bidding
Mobile Advertising

Entreprises

  • pocketmath - Sales Manager APAC

    2016 - maintenant Revenue Growth in APAC

  • PocketMath - Account Manager

    2015 - 2015 PocketMath is one of the first, and leading, mobile advertising platforms for buying real-time media across apps, games and mobile websites.

    Specifically, companies range from ad agencies, trading desks, brands, mobile marketing companies, local businesses, apps, and others looking to get their ad to millions of mobile and tablet devices.

    For further details, please contact me at ludovic@pocketmath.com

  • Adzium Pte Ltd - Founder & Director

    2013 - 2014 Launched an performance Ad Network from scratch in Singapore covering South East Asia

    • Sales : 15 new clients in APAC from Europe and local markets / 50+ publishers and affiliate networks
    • Set up a performance Ad Network
    • Trained and managed an affiliate manager

    Achievements: $80K within 6 months (clients: Rachel K cosmetics, StreetDeal, Be2)

  • Mediastay - Business Development Manager APAC

    Levallois-Perret 2012 - 2013 Created Mediastay representative Office in Singapore, fully in charge of the market studies, business plan

    • Drive traffic acquisition campaigns for local and international online advertisers
    • Set up Affiliate tracking platform
    • Planning and implementing digital sales campaigns
    • Optimize, report and recommend new online actions and media buying: up and cross selling

    Achievements: $50K within 5 months

  • MEDIASTAY - Digital Key Account Manager / Product Manager

    Levallois-Perret 2010 - 2012 Fully in charge of the Account Management team and of the monetization products offer (one stop shop).

    Account Management:

    • Drive traffic acquisition campaigns for major and international online advertisers: around 20 accounts (EurosportBet, Promovacances, Snapfish, Bwin, BE2, Meetic, Betclic, Vistaprint, etc.) in many verticals such as dating, finance, sportsbetting, travels, games, e-commerce
    • Reporting campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews
    • Affiliate marketing: manage affiliate partners and negotiate pricing. Evaluating campaign performance and work on strategic level with partners to capitalize on growth opportunities
    • Managed a team of 5 people (account & affiliate manager) / Public speaker

    Achievements (team): $500K / Month (average)

    Project Management:

    • Built and developed new online products in collaboration with the technical team: email list management, internal monetization products (coreg, virtual currency platform). First French company accredited by Facebook (Techcrunch link)
    • Implementing online contests and sweepstakes for clients

    Achievements: 15 sweepstakes

  • Angers SCO Football - Chef de projet Web

    2006 - 2007 - Gestion et création du site internet du club. (http://www.angers-sco.fr)
    ° Benchmark sur le marketing online dans le sport professionnel
    ° Rédaction du cahier des charges et sélection des prestataires
    ° Coordination et lancement du nouveau site du club

Formations

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