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Lyfke MIRABEL

Villers-Cotterets

En résumé

Mes compétences :
Online marketing
Marketing
Internet

Entreprises

  • Volkswagen Group - Digital Communication

    Villers-Cotterets 2016 - maintenant
  • 1.618 Digital Agency / Simalaya - Project Manager

    2013 - 2016
  • Declicmedia - Online Marketing Executive

    PARIS 17 2010 - 2013 - Project leader: rethought and redesigned the main sites, launched new products (Smartbox, Photo album, flowers…) and new product collections (cards and gifts), implemented enhancement projects for the sites and their Back Office
    Created briefing, validated the results and coordinated 2 technicians, 2 interns and 2 designers
    - Product Management: developed the strategy, de budget and the objectives for 2012 and 2013. Analyzed the products and special offers
    - Traffic Manager : SEO (managed SEO agency, sites implementations, net linking...), SEM (Google Adwords, Microsoft, Adsense), Remarketing (Google Adwords and Criteo), Google shopping
    - Partnerships : affiliation (2 agencies), meta-search engine (Lengow). Managed existing partnerships and recruited new partners ( Médecins du Monde, Joliecarte, Smartbox, Bebloom..)
    - Competitive Intelligence : competitors benchmark
    - Communication : newsletters, homepage animation and up sale on the websites (email and on the site)
    - Community Manager : monitored our Facebook, blog and twitter accounts
    - Analyses : made weekly and monthly analysis about sales, customers database, online performance channels, special offers… Analysed Google Adwords, Google Analytics and other channels
    - Established a weekly and monthly performance analyse
  • Public-Idées - Affiliate Benelux Manager

    2009 - 2010 - Implemented and monitored the affiliation campaigns, programs and special offers
    (banners, newsletters, XML datafeed, text links…)
    - Took care of the communication between the advertisers and the publishers
    - Intern and the clients reporting
    - Recruited new clients (publishers and advertisers)
  • Lactalis Nestlé (LNPF) - Product Manager « La Laitière »

    2009 - 2009 - Launched « Feuilleté de Mousse », a new product patented for 20 years
    - Participated in all media communication planning (TV advertising, press, indoor and outdoor actions)
    - Created packaging for new products and for the existing portfolio (agency briefing, validation)
    - Developed promotional offers
    - Made Market analyses and weekly reports (Nielsen, Iri, TNS)
    - Trainings : logistics, retail merchandising improvement, marketing process
  • Reckitt Benckiser - Trade Marketing Assistant for Veet, Biactol, Intima

    Massy 2007 - 2007 - Developed promotional offers and activities in the stores
    - Prepared sales leaflets for the trade team, the sales force and the customers
    - Follow up and analyses of the AC Nielsen data
    - Many trainings, including AC Nielsen and retail merchandising improvement
  • Yves Rocher - Marketing Assistant (packaging department)

    Issy-les-Moulineaux 2007 - 2007 - Coordinated the creation of packaging
    - Organized the estimated planning for the launch of new products
    - Made creative recommendations to the marketing direction

Formations

Réseau