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Agence Avant-Scène
- Business Unit Manager - Advising Director
2010 - maintenant
Communication & Events Agency
Head of Casablanca’s Business Unit:
> business development, management of the consulting & production departments, financial monitoring, organization process reengineering,
> team recruitment, training & management
Advising Director:
> consultant for events design & production, marketing campaigns, above and below the line communication strategies, Partnership, P.R. & content management
Clients: U.N.O., U.N.I.D.O., O.M.P.I., C.G.L.U., Moroccan Ministry of Communication, Moroccan Ministry of Foreign Trade, Moroccan Ministry of Industry, Moroccan Ministry of Agriculture, Moroccan Ministry of Interior, Moroccan Ministry of Energy,, Moroccan Ministry of Tourism, O.N.M.T., Maroc Export, Moroccan Embassy in London, Maison de l’Artisan, SIAM, O.N.P., A.D.A., D.G.I., S.O.R.E.C., Financial Times, O.C.P., Maroc Télécom, Attijariwafa Bank, Banque Populaire, CGI, SOREC, Siemens, Ténor Group, Atlas Agrumes, Massachusetts Institute of Technology...
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Agence Capital Events
- Directeur Conseil
2008 - 2010
Communication & Events Agency
Manager:
> business development, management of the consulting & production departments, financial monitoring, organization process reengineering,
> team recruitment, training & management
Advising Director:
> consultant for above and below the line communication strategies, events design & production, Partnership, P.R. & content management
Clients: Moroccan Ministry of Turism, O.N.M.T., Moroccan Ministry of Industry, Moroccan Ministry of Communication, Moroccan Ministry of Foreign Trade, Maroc Export, Maison de l’Artisan, INDH, Coca Cola, LG, INWI, Renault, Peugeot, CGI, Centrale Laitière, O.C.P., O.N.A., Onapar, Holmarcom, Ténor Group, Altadis, CFG, Mondial Assistance, CGEM...
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Dédale Communication
- Directeur Général
2003 - 2007
Communication and Events Agency
> Marketing strategy, Communication campaigns, Events design and production for:
- Leaders League : Delegate director for «Private Equity Exchange» (International Capital Investment Forum) and «Law Awards Ceremony» 2006 & 2007
Launching of Intelligence Report Series that provides strategic analyses (Investment Funds, Financial councils, HR and recruitment councils, Legal councils...),
Marketing director of «Décideurs magazine» that provides a global perspective and the key details in three areas: Leadership, Management & Strategy/ Investors and Capital / Politics, Law and Regulation
- French Minister of Culture (« Paris Meeting for Cultural Europe »),
- Cannes Film Festival (P.R. & promotional campaigns & events),
- C.C.M. (centre Cinématographique MArocain - PR at Cannes Film Festival)
- A.P.P.A. (International TV Production Congress)
- C.N.R.S. (Cinema & science conference)…
> Trade marketing & communication campaigns for:
Sanofi Synthélabo, Urgo, Oenobiol, Aventis / France Télécom, Orange, SFR, Perrier, Miko, Accor…
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Agence OFF
- Responsable Marketing/Communication
1999 - 2003
Events Agency
Marketing, Communication & Partnership Manager
(C.E.O. : Daniel Toscan du Plantier)
> Marketing strategies and communication campaigns, partnership manager
> Events concept and production (conferences, symposiums, product launches, festivals…),
«Paris Film Festival» from 2000 to 2002 (budget doubled, attendance tripled in 3 years with more than 100 000 festival attendees),
«International Film Festival of Marrakech» 2001, 2002 (event created and developed with more than 50 000 participants)
Product launches for Orange, Kraft Foods, Ferragamo, Petit Bateau, Renault, Jaguar…
