Mes compétences :
Branding
Digital Advertising
Business development
Branding Marketing
Brand identity
Community management
Direct Sales
Communication strategy
Marketing
Public relations
Entreprises
GCP Hospitality
- Vice President Marketing & Branding
2013 - maintenant21 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 2000+ EMPLOYEES
• Development of business plans, marketing strategies and resources necessary to achieve successful positioning of the Group and its lifestyle brands: Hotels G, The Strand, Soho House (in Asia), Unplugged Edition, Scarlett Wine Bars & Restaurants
• Design of new products and/or business turnaround concepts for Group acquisitions or new management agreements
• Development of new - Hotels, Serviced Apartments, Restaurants and Bars -concepts, brand identities, sales & marketing strategies to successfully position and launch each operation
• Carried out the process and implementation of an on-line lifestyle hotels OTA and booking engine: www.unpluggededition.com
• Established pro-active Web and digital marketing strategies to boost on-line market shares and displace business from high commissionable OTAs
• Provide marketing skills and expertise to build, develop and manage marketing & PR teams capable of carrying out the necessary strategies and actions
• Press relations strategies and management to ensure coverage surrounding the Group brands, hotels, concepts, events and executives
• Overseeing and providing direction to market and competitor analysis
• Part of the operations task force for pre-opening and re-branding of hotels
GCP Hospitality
- Director of Marketing
2009 - 201212 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 1200+ EMPLOYEES
• Developed Hotels G product concept, positioning, graphic identity and DNA
• Responsible for the launching of Hotels G, a vibrant lifestyle brand in Asia
• Monitored and evaluated the Group hotels Sales & Marketing strategies (goals, tactics and actions) to achieve and exceed forecast revenue figures in Rooms, Food and Beverage, and other revenue generating departments
• Rebranding, positioning and launching of Pullman Bangkok Hotel G (ex Sofitel Silom) and Pullman Pattaya Hotel G (ex Aisawan Hotel)
• Successfully open Scarlett Wine Bar & Restaurant in Beijing and Bangkok, 25 Degrees Restaurant in Bangkok and The Beach Club in Pattaya
• Sales & Marketing take-over and repositioning of The Bay Bridge Hong Kong
• Responsible for the successful launching and the Hotel's overall sales, marketing and PR activities enabling to achieve after 1 year operations:
– 81% OCC with ADR of 228 USD in a highly competitive market
– Successfully ran number 1 hotel on Trip Advisor out of 3000+ hotels
– Voted Top 10 trendiest hotels worldwide by Travelers Choice awards
– 4th Best Lifestyle Hotel Worldwide by BLLA
– Best Boutique Hotel in China by T+L & Conde Nast traveller Hot List in 2009
Pullman Bangkok King Power - ACCOR ASIA
- Promotions and Marketing Manager
• Part of the opening team of the first Pullman Hotel managed by Accor Group
• Responsible for the brand launching of Pullman’s flagship hotel in Asia
• Implemented the opening marketing & communications strategy
• In charge of the Hotel international advertising and PR campaigns
• Development of the F&B outlets brand identities and concepts
• Responsible for the events and promotions strategies for the Hotel and F&B
