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Marc BICHET

PARIS

Electionsmunicipales 2026

RETROUVEZ GRATUITEMENTRésultat municipales à Paris

En résumé

Mes compétences :
Branding
Digital Advertising
Business development
Branding Marketing
Brand identity
Community management
Direct Sales
Communication strategy
Marketing
Public relations

Entreprises

  • GCP Hospitality - Vice President Marketing & Branding

    2013 - maintenant 21 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 2000+ EMPLOYEES

    • Development of business plans, marketing strategies and resources necessary to achieve successful positioning of the Group and its lifestyle brands: Hotels G, The Strand, Soho House (in Asia), Unplugged Edition, Scarlett Wine Bars & Restaurants
    • Design of new products and/or business turnaround concepts for Group acquisitions or new management agreements
    • Development of new - Hotels, Serviced Apartments, Restaurants and Bars -concepts, brand identities, sales & marketing strategies to successfully position and launch each operation
    • Carried out the process and implementation of an on-line lifestyle hotels OTA and booking engine: www.unpluggededition.com
    • Established pro-active Web and digital marketing strategies to boost on-line market shares and displace business from high commissionable OTAs
    • Provide marketing skills and expertise to build, develop and manage marketing & PR teams capable of carrying out the necessary strategies and actions
    • Press relations strategies and management to ensure coverage surrounding the Group brands, hotels, concepts, events and executives
    • Overseeing and providing direction to market and competitor analysis
    • Part of the operations task force for pre-opening and re-branding of hotels

  • GCP Hospitality - Director of Marketing

    2009 - 2012 12 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 1200+ EMPLOYEES

    • Developed Hotels G product concept, positioning, graphic identity and DNA
    • Responsible for the launching of Hotels G, a vibrant lifestyle brand in Asia
    • Monitored and evaluated the Group hotels Sales & Marketing strategies (goals, tactics and actions) to achieve and exceed forecast revenue figures in Rooms, Food and Beverage, and other revenue generating departments
    • Rebranding, positioning and launching of Pullman Bangkok Hotel G (ex Sofitel Silom) and Pullman Pattaya Hotel G (ex Aisawan Hotel)
    • Successfully open Scarlett Wine Bar & Restaurant in Beijing and Bangkok, 25 Degrees Restaurant in Bangkok and The Beach Club in Pattaya
    • Sales & Marketing take-over and repositioning of The Bay Bridge Hong Kong

  • Hotel G - Beijing - Sales and Marketing Director

    2008 - 2009 110 ROOMS – 2 F&B OUTLETS – 140 EMPLOYEES

    • Responsible for the successful launching and the Hotel's overall sales, marketing and PR activities enabling to achieve after 1 year operations:
    – 81% OCC with ADR of 228 USD in a highly competitive market
    – Successfully ran number 1 hotel on Trip Advisor out of 3000+ hotels
    – Voted Top 10 trendiest hotels worldwide by Travelers Choice awards
    – 4th Best Lifestyle Hotel Worldwide by BLLA
    – Best Boutique Hotel in China by T+L & Conde Nast traveller Hot List in 2009

  • Pullman Bangkok King Power - ACCOR ASIA - Promotions and Marketing Manager

    2007 - 2008 366 ROOMS – 7 F&B OUTLETS – 420 EMPLOYEES – 7 MEETING ROOMS – 1 BALLROOM

    • Part of the opening team of the first Pullman Hotel managed by Accor Group
    • Responsible for the brand launching of Pullman’s flagship hotel in Asia
    • Implemented the opening marketing & communications strategy
    • In charge of the Hotel international advertising and PR campaigns
    • Development of the F&B outlets brand identities and concepts
    • Responsible for the events and promotions strategies for the Hotel and F&B

Formations

Réseau

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