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Mathieu ARLES-DUFOUR

Paris

En résumé

Avec 10 ans d'expérience en conseil stratégique & opérationnel, je suis spécialisé dans l'action de promotion et commercialisation en digital. Gestionnaire d'équipes et autonome, je m'inscris en tant qu'expert de l'analyse de performance afin d'optimiser l'acquisition client.

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I am a 10 years of experience digital expert with a strong business sense combining robust analytical skills and quick understanding of major management, marketing stakes & sales strategies. Highly committed, savvy and dynamic, my cross-functional profile within online and sales environments could meet your expectations.

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Operation Skills:
Digital Marketing, Consulting, Team Management, C-level Advisory, Sales & Pre-Sales, Sales Operations, Data Mining, Partnerships/Agencies, Product Strategy, Training & Dev, Research Marketing, B2B, Travel Sector.

Digital Skills:
Ad Centric (acquisition, conversion, engagement), Site centric (customer experience, analytics, conversion, purchase funnel, attribution), Mobile, Programmatic, Display, Content Management.

Computer Skills:
SQL, Google Cloud Platform, Google Analytics, Data Studio, Google Drive, Excel, SalesForce, Doubleclick, AdWords.

Mes compétences :
Analytics
Finance
Internet
Management
Marketing
Marketing internet
Marketing online
Marketing web
SEM
Seo
Tourisme
Travel
Web
Web analytics
Acquisition de trafic
Vente
Operations des ventes
Sales
Business development
Mobile marketing
Pré vente
Display Advertising
Partenariat commercial
Marketing stratégique
Stratégie commerciale
Programmatic
Data mining
Gestion de partenariats
Conseil commercial
Google Drive
Conseil en communication
Google Adwords
Sales Force
Google analytics
SQL
Microsoft Excel

Entreprises

  • Google - Strategy & Data Programmatic Lead (EMEA)

    Paris 2015 - maintenant
  • Google - Google Analytics Reseller Manager (EMEA)

    Paris 2013 - 2015
  • Google - Mobile Ad Solutions Manager (EMEA)

    Paris 2011 - 2013
  • Google - Digital Sales Manager (France) & Digital Analyst (France)

    Paris 2008 - 2011
  • MEDIAGRIF, Longueuil (Québec), Canada - Search Engine Advertising Manager (Americas)

    2006 - 2007
  • HEC MONTRÉAL / CHAIRE DE COMMERCE ELECTRONIQUE RBC, Montréal (Québec), Canada - Marketing Research Assistant

    2004 - 2006

Formations

Réseau

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