Mathieu CORIOU


En résumé

Mes compétences :
Microsoft Excel
Microsoft Word
Réseaux sociaux
Google analytics
Google Adwords
Microsoft PowerPoint


  • Vanksen - Media Project Manager

    Paris 2014 - maintenant Vanksen is a digital marketing agency in Luxembourg.

    Under the direction of the media purchasing manager of the agency, I am advising and assisting our clients in their strategy to promote their online business:

    Project management

    - Realization of the media plan,
    - Contact and negotiation with different media,
    - Creation of a campaign launch file presenting the different media and targets,
    - Realization of the brief created for the banners,
    - Writing ads,
    - Setting up campaigns (Adwords, Bing, Facebook Ads, Linkedin, etc.),
    - Sending all the elements necessary for launching campaigns by RTB advertising agencies and actors

    Monitoring and optimization

    - Realization of reporting, analysis of results and management of media strategy based on performance
    - Presentation of the results to the client

    Pre-sales support

    -Realization of pre-sale recommendation documents
    -Evaluation of the budgets needed to implement the proposed strategies
    -Definition of KPIs and objectives to be achieved

    Watch and R & D

    -Regular media watch, to follow and anticipate the evolutions of the discipline
    -Evangelization of internal teams: training in media issues and sharing new trends
    -Proposal for the continuous improvement of our methodologies

    Arkopharma, AXA, BPALC, Buffalo Grill, Carré de l'Habitat, Citroën, Columbia Sportswear, Département de la Gironde, DS, Fiskars, Logitech, Macif, Onduline, Primagaz, Roche, Sales Lentz, SELL, Sloggi, Tango, Total, UGC, Viessmann, ...
  • Vanksen - Assistant Chef de Projet

    Paris 2014 - 2014 Vanksen is a digital marketing agency in Luxembourg.

    In collaboration with media strategists and project managers, I have managed and monitored the media buying campaigns of our customers. It was a very difficult position in a fast environment and it allowed me to fully understand all the disciplines in the field of the digital media planning.

    - Set-up and follow-up digital campaigns axed on ROI: Google Adwords, Facebook Ads, Twitter, ...
    - Use of technical and digital tools : Google Analytics, Facebook Business Manager
    - Effectiveness analysis of digital campaigns, optimizations and reports

    BIC, BNP, Citroën, Générale d'Optique, Grand Optical, Isoxan, Le Petit Ballon, Menarini, Viessmann
  • Synomia - Consultant en Webmarketing

    Boulogne-Billancourt 2012 - 2013 Synomia is a consulting agency specializing in the analysis of Semantic Data at the service of Communication, Marketing and Digital Transformation of Business, created in 2000.

    In collaboration with marketing and sales team, I worked on the existing customer base as well as new projects in digital strategy. I was in interaction with high-level interlocutors.

    - Support for auditing and tracking of Synomia solutions from a portfolio of client accounts
    - Participation in the piloting of the digital strategy of our customers by advice and recommendations
    - Production of performance reports for customers

    Mitsubishi Electric, Le Parfait, Legrand


  • ICN Business School

    Nancy 2011 - 2014 Programme ICN Grande Ecole

    With over 109 years of experience in private education, ICN Business school is among the leading business school, ranked the 17th among the best business school in France by The Figaro in 2014.

    ICN business School has 131 partners universities in 46 countries like:
    - Duke University (USA)
    - Universidad de Sao Paulo (Brasil)
    - Fashion Institute of Technology (USA)

    ICN business School focuses its
  • Université Paris 11 Paris Sud

    Orsay 2007 - 2011 Licence Economie et Gestion

    The University Paris-Sud (University Paris-XI) is a French university created on January 1, 1971 and located on the departments of Essonne, Hauts-de-Seine and Val-de-Marne. It comprises 127 research laboratories, five UFRs, three IUTs, and one UPR