Vanksen
- Media Project Manager
Paris
2014 - maintenant
Vanksen is a digital marketing agency in Luxembourg.
Under the direction of the media purchasing manager of the agency, I am advising and assisting our clients in their strategy to promote their online business:
Project management
- Realization of the media plan,
- Contact and negotiation with different media,
- Creation of a campaign launch file presenting the different media and targets,
- Realization of the brief created for the banners,
- Writing ads,
- Setting up campaigns (Adwords, Bing, Facebook Ads, Linkedin, etc.),
- Sending all the elements necessary for launching campaigns by RTB advertising agencies and actors
Monitoring and optimization
- Realization of reporting, analysis of results and management of media strategy based on performance
- Presentation of the results to the client
Pre-sales support
-Realization of pre-sale recommendation documents
-Evaluation of the budgets needed to implement the proposed strategies
-Definition of KPIs and objectives to be achieved
Watch and R & D
-Regular media watch, to follow and anticipate the evolutions of the discipline
-Evangelization of internal teams: training in media issues and sharing new trends
-Proposal for the continuous improvement of our methodologies
Arkopharma, AXA, BPALC, Buffalo Grill, Carré de l'Habitat, Citroën, Columbia Sportswear, Département de la Gironde, DS, Fiskars, Logitech, Macif, Onduline, Primagaz, Roche, Sales Lentz, SELL, Sloggi, Tango, Total, UGC, Viessmann, ...
Vanksen
- Assistant Chef de Projet
Paris
2014 - 2014
Vanksen is a digital marketing agency in Luxembourg.
In collaboration with media strategists and project managers, I have managed and monitored the media buying campaigns of our customers. It was a very difficult position in a fast environment and it allowed me to fully understand all the disciplines in the field of the digital media planning.
- Set-up and follow-up digital campaigns axed on ROI: Google Adwords, Facebook Ads, Twitter, ...
- Use of technical and digital tools : Google Analytics, Facebook Business Manager
- Effectiveness analysis of digital campaigns, optimizations and reports
BIC, BNP, Citroën, Générale d'Optique, Grand Optical, Isoxan, Le Petit Ballon, Menarini, Viessmann
