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Matthieu JUSSERAND

Courbevoie

En résumé

Mes compétences :
International
Marketing
Microsoft CRM
sfa
ventes

Entreprises

  • MSD France - MultiChannel marketing Director

    Courbevoie 2013 - maintenant

  • Carlson Wagonlit Travel - Director Global Digital Marketing, Knowledge Management & CRM at Carlson Wagonlit Travel

    Boulogne-Billancourt 2010 - 2013

  • Carlson Wagonlit Travel - Global CRM and Program Optimization Tools manager

    Boulogne-Billancourt 2007 - 2010 Objectives: design, promote and deploy a full suite of Program Optimization packaged solutions


    o Reorganization and management of a team of 3 project managers and 3 analysts located on 3 continents. Animation of an internal team of 50 analysts

    o CRM
    • Management of the switch from Salesforce.com to Oracle Siebel CRM OnDemand in 13 weeks (1000 users in 50 countries)
    • Standardization of the sales processes and its related KPIs and production of the senior management Dashboards
    • Definition of the change management strategy and creation of training materials
    • Management of the central support team

    o Program Optimization tools orchestrated throughout the sales lifecycle
    • CWT Diagnostic: a comprehensive assessment instrument, providing client or prospect with a complete analysis of their travel program maturity and opportunities recognition
    • Relationship mapping: tool ensuring strategic identification of key stakeholders in client and prospects organization
    • Client reviews: full automation of quarterly account reviews
    • Saving forecasting: tool identifying saving opportunities

  • Carlson Wagonlit Travel - Global CRM Enhancement Manager

    Boulogne-Billancourt 2006 - 2007 Global CRM Enhancement Manager, service Marketing
    o Responsable technique et fonctionnel du projet CRM mondial
    o Gestion de l’intégration CRM suite à l’acquisition de Navigant (200 utilisateurs)
    o Traduction des besoins métiers en un plan de développement CRM
    o Gestion des intervenants extérieurs

  • Johnson & Johnson - CRM Project manager

    New Brunswick 2005 - 2006 Objective: deploy a CRM-SFA strategy and tool in Western Europe, aiming at increasing Sales effectiveness and retention

    o Deployment of a CRM-SFA tool (Glodmine) in France, Spain and Portugal
    o Collaboration with 2 other CRM Project managers to harmonize sales process across Europe
    o Lead the creation of a centralized CRM Datawarehouse consolidating Regional dashboards on Cognos
    o Creation of the change management strategy and the training of all users
    o Promotion to the mid and top management
    o Specification and deployment of a mobile CRM application

  • Masterfoods - Consultant CRM

    2003 - 2005 Mon role consistait a optimiser les operations de marketing direct, CRM et ebusiness.
    A la clé une formation marketing durant 2 ans pour renforcer mes compétences.

    o Optimisation des campagnes de fidélisation s’appuyant sur la base de données consommateurs (segmentation, re-qualification…)
    o Responsable de la stratégie de communication On line (recrutement et fidélisation), de l’optimisation partenariat Masterfoods/AOL et du reporting des activités internet
    o Définition des besoins fonctionnels du pilote SAP CRM en Allemagne et du projet d’internalisation de la base de données sur E.Piphany

Formations

Pas de formation renseignée

Réseau

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