Michele CIANI

En résumé

Entreprises

• L'OREAL PRODUITS DE LUXE - AREA MANAGER MIDDLE EAST, FRANCE AND SPAIN

  PARIS 2007 - maintenant • Growing distribution and market share of EU skincare leader Biotherm: achieved to grow brand in French Duty Free market from #5 to #3 in 10 months/ rolled out distribution in the Middle East and Africa Travel Retail to full potential (133% sales growth)/ achieved rank #1 in Tunisia Locak Market and rank #2 in Egypt Travel Retail
  • Negotiating margins, conditions and space with airport retail operators as well as retailers in local markets
  • Managing and Coaching of a team of 7 local supervisors, five commercial assistants and sales team of 80
  • Managing 1.5 mils $ budget and 10 mils sales objective target
  • Creating P&Ls for new airport openings and promotions
  • Reporting and analysing sell-thru
  • Designing and implementing assortments, launch calendars and promotions to optimize sell-thru
  • Presenting marketing calendar and offer to retailers in five language

• Coty US - International Marketing Manager Kenneth Cole Fragrances

  Paris 2005 - 2007 • Defining positioning and driving development of new fragrance launches RSVP (US Top 5) and Reaction Thermal (Flanker of US Top 10 Reaction brand)
  • Building international promotional calendar to sustain long term growth of Kenneth Cole franchise through development of POS material, Gift Sets, GWP, Training material, Scent strips, Blow-ins, etc.
  • Managing financials: building budget, preparing P&Ls , analysis and rationalisation of SKU`s
  • Relations with license
  • Developing International Pricing Recommendations
  • Developing Advertising by scouting conceptual routes, pitching and briefing of the agencies
  • Excess inventory management

• Coty Prestige - International Trade Marketing Manager

  Paris 2004 - 2005 • Driven local implementation of international marketing strategy in the countries to ensure excellence in execution for new product initiatives (distribution, media, pricing, promotions, merchandising, training)
  • Tracked and analysed local launch activities and sales results in order to fine-tune brand strategy
  • Developed international media guidelines and analysed effectiveness of local media strategies
  • Negotiated and striken global media deals (MTV, Financial Times, Energie)
  • Analysed best marketing practices in the markets (both within our branches and competitors) to promote and encourage adoption within other local branches
  • Driven strategy vis a vis to key cosmetic retailers on global level (‘Customers factbook’)
  • Presented new product initiatives to local distributors and retailers through organisation of International (IMM) and regional conferences (Shangai, Dubai).
  • Managed two junior Trade Marketing Managers and Media ‘Agency on record’ team of four

• Coty Prestige - Senior Strategic Planner and Market Research

  Paris 2001 - 2003 • Defined brand equity and international strategy guidelines for key houses in collaboration with brand teams
  • Collaborated in driving first stage of new products development from building of the positioning (target, concept, distribution, price) to selecting and briefing of agencies (advertising, design, fragrance house)
  • Managed qualitative and quantitative ad-hoc international research for the whole group
  • Evaluated international opportunities through analysis of markets and consumers behaviour (retail panels, consumer panels, RISC socio-cultural analysis, trends reports)
  • Set up competitive tracking processes (new launches, corporate strategies, advertising, media spending)
  • Trends Scouting and presenting with support of international trends cabinets
  • Managed team of three people during maternity leave of VP

• The Body Shop Australia - PR Coordinator

  1997 - 2000 • Adapted and implemented international marketing and communication guidelines at local level
  • Developed annual launch and promotional calendars
  • Run events, sponsorship activities and joint promotions
  • Organised press launches for new products and social awareness campaigns
  • Created experimental stores with new merchandising format
  • Set up innovative videotape format to improve communication with stores

Formations

Réseau

• Egle KARALYTE

• Jérôme GOLDBERG

• Justyna GRABARCZYK

• Karine VERITE

• Mélanie CHEVALIER

• Nathalie PALMA

• Pamela WOLF

• Roula NOUJEIM

• Selvia CHATELAIN

• Stefano MARCHETTO