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Michele CIANI

PARIS

En résumé

INTERNATIONAL PROFILE IN SALES AND MARKETING IN THE LUXURY COSMETICS ARENA OPEN TO OPPORTUNITIES. EIGHT LANGUAGES SPOKEN. EXPERIENCE IN BLUE CHIP COMPANIES L'OREAL, COTY, THE BODY SHOP IN FRANCE, US, AUSTRALIA, UAE.

Mes compétences :
Cosmetics
Cosmétiques
fragrances
Luxe
Marketing
Sales
ventes

Entreprises

  • L'OREAL PRODUITS DE LUXE - AREA MANAGER MIDDLE EAST, FRANCE AND SPAIN

    PARIS 2007 - maintenant • Growing distribution and market share of EU skincare leader Biotherm: achieved to grow brand in French Duty Free market from #5 to #3 in 10 months/ rolled out distribution in the Middle East and Africa Travel Retail to full potential (133% sales growth)/ achieved rank #1 in Tunisia Locak Market and rank #2 in Egypt Travel Retail
    • Negotiating margins, conditions and space with airport retail operators as well as retailers in local markets
    • Managing and Coaching of a team of 7 local supervisors, five commercial assistants and sales team of 80
    • Managing 1.5 mils $ budget and 10 mils sales objective target
    • Creating P&Ls for new airport openings and promotions
    • Reporting and analysing sell-thru
    • Designing and implementing assortments, launch calendars and promotions to optimize sell-thru
    • Presenting marketing calendar and offer to retailers in five language

  • Coty US - International Marketing Manager Kenneth Cole Fragrances

    Paris 2005 - 2007 • Defining positioning and driving development of new fragrance launches RSVP (US Top 5) and Reaction Thermal (Flanker of US Top 10 Reaction brand)
    • Building international promotional calendar to sustain long term growth of Kenneth Cole franchise through development of POS material, Gift Sets, GWP, Training material, Scent strips, Blow-ins, etc.
    • Managing financials: building budget, preparing P&Ls , analysis and rationalisation of SKU`s
    • Relations with license
    • Developing International Pricing Recommendations
    • Developing Advertising by scouting conceptual routes, pitching and briefing of the agencies
    • Excess inventory management

  • Coty Prestige - International Trade Marketing Manager

    Paris 2004 - 2005 • Driven local implementation of international marketing strategy in the countries to ensure excellence in execution for new product initiatives (distribution, media, pricing, promotions, merchandising, training)
    • Tracked and analysed local launch activities and sales results in order to fine-tune brand strategy
    • Developed international media guidelines and analysed effectiveness of local media strategies
    • Negotiated and striken global media deals (MTV, Financial Times, Energie)
    • Analysed best marketing practices in the markets (both within our branches and competitors) to promote and encourage adoption within other local branches
    • Driven strategy vis a vis to key cosmetic retailers on global level (‘Customers factbook’)
    • Presented new product initiatives to local distributors and retailers through organisation of International (IMM) and regional conferences (Shangai, Dubai).
    • Managed two junior Trade Marketing Managers and Media ‘Agency on record’ team of four

  • Coty Prestige - Senior Strategic Planner and Market Research

    Paris 2001 - 2003 • Defined brand equity and international strategy guidelines for key houses in collaboration with brand teams
    • Collaborated in driving first stage of new products development from building of the positioning (target, concept, distribution, price) to selecting and briefing of agencies (advertising, design, fragrance house)
    • Managed qualitative and quantitative ad-hoc international research for the whole group
    • Evaluated international opportunities through analysis of markets and consumers behaviour (retail panels, consumer panels, RISC socio-cultural analysis, trends reports)
    • Set up competitive tracking processes (new launches, corporate strategies, advertising, media spending)
    • Trends Scouting and presenting with support of international trends cabinets
    • Managed team of three people during maternity leave of VP

  • The Body Shop Australia - PR Coordinator

    1997 - 2000 • Adapted and implemented international marketing and communication guidelines at local level
    • Developed annual launch and promotional calendars
    • Run events, sponsorship activities and joint promotions
    • Organised press launches for new products and social awareness campaigns
    • Created experimental stores with new merchandising format
    • Set up innovative videotape format to improve communication with stores

Formations

Pas de formation renseignée

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