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Havana Club filiale de Pernod Ricard
maintenant
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JT International SA
- Digital Marketing Manager Emerging Products
2014 - maintenant
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JT International SA
- Brand Manager Sobranie
2011 - maintenant
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Pernod Ricard Swiss SA
- Marketing Brand Manager
2008 - 2010
Managing 16 Brands representing 2,1 ml lt year & 30% of total PRS volumes.
- Analysis & follow-up on local market, competition and own brands performances.
- ROI evaluation of implemented marketing activities on managed brand portfolio.
- Identification of key strategies and action plans on the followed brands for budget and 3Y plans.
- Ensuring close cooperation with sales force to collect field information on market activities.
- In charge of the POS Material supply program for the entire Pernod Ricard Swiss brands.
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Touring Club Switzerland
- Product Manager Marketing
2007 - 2008
- Market Analysis & Reporting
- TCS Loyalty Program Strategy elaboration
- Definition & Implementation of communication plans
- Account Management, Budget & Controlling
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Honda Suisse SA
- Assistant Marketing
2004 - 2007
- Development & Enforcement of CRM System
- Implementation of new Honda Visual Identification Program (130 dealers; budget 1.5 ml CHF)
- Monthly Sales Reporting & Market Analysis (Honda Europe & Japan)
- Strategic Competition Analysis & Follow up
- Communication & Press Relation activities
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Ruli Vins AG
- Marketing & Sales Representative
2003 - 2004
- Internal & External diagnosis from the company
- Definition of a communication strategy
- Development of promotional activities
- Creation of corporate website
