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Nicolas TRACZ

Cognac

En résumé

Director of Digital Business and Data Intelligence for Martell Mumm Perrier-Jouët, previsously Head of digital acceleration for innovative companies such as Pernod-Ricard, De Agostini Editore, DDB Paris and DigitasLBi, I develop digital model and eCommerce growth Strategies, manage cross-functional departments with a focus on business transformation, especially linked to the digitization of the economy.

I have gained experience on both client and agency side. I have a strong experience in building digital strategies and delivering large innovative digital marketing programs. I have successfully launched and operated eCommerce platformes for key brands and developed a data performance approach through CRM and media strategies.

For over 10 years, I have been focused on user experience, value management through a customer centric approach, with quantifiable impact on business profitability.

Entreprises

  • Martell Mumm Perrier-Jouët - Director of Digital Business and Data Intelligence

    Cognac 2016 - maintenant

  • Pernod Ricard - Head of Digital Acceleration, e-Commerce & CRM

    PARIS 2013 - 2016 Lead of the digital business department in charge of developing e-commerce, CRM and data management activities.

    Creation of a new business model: a direct-to-consumer ecommerce channel for the Pernod-Ricard Group. Definition of its road-to-market (logistic, financial, supply, IT…) and development of the digital business plan with digital P&L (forecast budget, provisional sales and contribution margin).

    Set up of the Salesforce CRM platform and deployment of the loyalty program.

    Deployment of the social media strategy including the setup of the social listening platform.

    Acceleration of the knowledge of digital behaviour, big data and KPIs.

    Setup of the DMP Group in France and launch of the programmatic campaign, and conception of the data model analysis.

    * Member of the Digital Acceleration Team (DAT) for the Pernod-Ricrad Group.

    * 2015 Sales and Marketing Premier Awards Pernod-Ricard Group

  • Editions Atlas | Atlas For Men - E-Commerce Director

    Paris 2009 - 2013 Direction and coordination of the International digital activities for 7 countries. Definition of the digital business plan and strategic planning (P&L and contribution margin).

    Conception of the digital marketing strategy (recruitment and loyalty) and development of the omnicanal activities (print, digital and TV synergies).

    Management of investments and profitability

    * 30th e-commerce French website ranked (source: e-Commerce magazine 2013)

  • DDB PARIS - Digital Manager

    2008 - 2009 Digital and CRM strategy and plans.

    Conception and coordination digital strategies to guide major brands to achieve their business objectives.

    Management of the development, execution and implementation of websites and digital activations.

    Coordination of the internal teams (creative and technical).

    Conception of the data analytics report, KPIs and recommendation to optimize business.

  • DIGITAS France - E-Commerce Manager

    Paris 2006 - 2008 International strategy management

    Ensuring consistency in 17 countries.

    Coordination of the creative and the technical team to develop content platforms and media strategies for clients.

    Production of digital advertising campaigns

    Launch of the products website, corporate website and media campaigns website.

Formations

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