Menu

Olivier LECOCQ

PARIS

En résumé

Mes compétences :
Marketing

Entreprises

  • Value Retail - Directeur Marketing

    2016 - maintenant Value Retail is the only company to specialise exclusively in the creation and operation of luxury outlet shopping destinations, the Village Collection in Europe and China.

    It is pioneering a new retail experience, redefining outlet shopping both for the world’s leading brands and for the discerning global shopper.

  • AXA - Directeur Marketing groupe: marque, publicité, sponsoring et expérience consomateur

    Nanterre 2012 - 2014 Direction de la marque, de la publicité, des médias, de l’activation digitale, de la qualité de service et de l’expérience consommateur. Responsabilité globale. Gestion d’une équipe directe de 13 collaborateurs.

  • HERTZ EMEA - Directeur Marketing, Prix et ventes directes

    2009 - 2016 Report to President Hertz International (EMEA + Asia Pacific), with dotted line to global CMO. Leading a marketing, pricing and direct sales team.

    • Marketing, Brand and Product Management
    • Direct sales (web sales, direct sales)
    • Pricing: contract pricing, retail pricing
    • Revenue management and yield management
    • Product management and new product development
    • CRM and loyalty program (Hertz #1 Club Gold)
    • Web content , web development and media placement
    • Partnerships (airlines, hotel, leisure, credit cards,...)
    • Regional and in-country marketing, including franchisee
    • Business intelligence and business information

  • Brussels Airlines - Lufthansa group - Directeur Marketing & service à bord

    2007 - 2009 Directed all marketing activities: brand management, product development, communications, advertising, on-line, CRM, loyalty programs, Customer experience, in-flight product, catering and services, events, partnerships and sponsoring, for all products and all regions. Non ticket sales (e.g. co-branded credit card, travel insurance, hotel reservations, car rental), Global responsibility.

  • DaimerChrysler - Chrysler Group - Detroit, Michigan - USA - Senior Manager International Marketing - Chrysler & Jeep Brands

    2005 - 2007

  • DaimlerChrysler - Chrysler group, Detroit, Michigan, USA - Senior Manager - Chrysler Brand Advertising US Market

    2000 - 2004

  • Chrysler EUROPE - Senior Manager - Marketing, communications and Market reserach EUROPE - Chrysler & Jeep

    1997 - 2000

  • UNILEVER - Brand Manager

    Rueil-Malmaison 1991 - 1997

Formations

  • ICHEC ( Institut Cathol. Hautes Etudes Commerciales ) (Bruxelles)

    Bruxelles 2015 - maintenant Professeur de Marketing Strategique - 30h/an aux etudiants de 1er master

    Teaching Marketing Strategy to Master 1 students at ICHEC, including Erasmus students. (30 hours/year)

    Course content: Translating company strategy into marketing strategy, market analysis, competitive strategies, goals formulation, segmentation, targeting, positioning, marketing plan, KPI's, perfomance measuring and tracking, ROI.

  • Institut Catholique Des Hautes Etudes Commerciales ICHEC (Brussels)

    Brussels 1986 - 1991 Business Administration

Réseau

Annuaire des membres :