PARIS
Marketing specialist, after working for 7 years at Yoplait then Allied Domecq, I accompanied the international redeployment of the brand Perrier-Jouët after its takeover by Pernod Ricard in 2005, then I decided to specialize in digital marketing, creating in 2011 a Media and Digital department in the marketing team of Martell Mumm Perrier-Jouet.
I believe the huge opportunity is not simply investing in digital marketing, but to change the way we are doing marketing.
We must embrace digital as a culture, not a new channel. We must change the way we think, plan, and execute our marketing. We should capitalize on our historical strength while embracing key opportunities enabled by new technologies.
Expertise: Marketing Digitization
Integrated communication strategies,
Digital culture & change management,
Marketing strategy,
International Brand Management,
Innovation,
Strategic planning,
Creative Content development,
Media partnership & planning
Sectors: Luxury, Wine & Spirits, FMCG
Mes compétences :
Integrated Communication
Media partnership
Marketing strategy
Media planning
Digital Strategy
Change Management
Social media
Content management
Luxe
Marketing
Communication
Gestion de projet
Management
