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Paul-Alban RICHÉ

Suresnes

En résumé

Marketing Strategy (Upstream)
Marketing Operational (Downstream)
Deveopment Manager
Sales manager
General manager
Export business
Consulting Skills
Hands On
Operational manager


Team Spirit
Entrepreneurial
Bring Fresh ideas, always creative
Process oriented
Strategic thinker
Business oriented
Customer centric
Manage Priorities and deadline
Good Manager (invest personal time to increase my team employability)

Mes compétences :
Business
Business oriented
Créative
Entrepreneurial
I-DEAS
Ideas
Manager
Process
Strategic
Team Spirit

Entreprises

  • Philips Lighting Automotive - European Trade Marketing Manager

    Suresnes 2011 - maintenant - Manage a team of 10 people around the EMEA zone.
    - Build and Down deploy Trade marketing plans towards the whole region (B2C as well as B2B channels).
    - Increase Market Shares, Mix Improvement and Customer Profitability through efficient Push/Pull actions including European Promo Plan, Trainings, ATL + BTL activities, Loyalty Programs, Category management + merchandising + In Store Activation...

  • Philips Lighting Maghreb - Marketing Manager Maghreb & West Africa

    2008 - 2011 - Build Marketing Strategy from A to Z
    - Manage the Hiring process of the complete team (5 people incl. Product Management, Marcom, Trade marketing, Pricing, CRM & Market Intelligence)
    - Participate to the Commercial Strategy of the whole cluster and to the yearly budgets.
    - Strong Key Player to generate & consolidate inputs from the 3 clusters into the African Marketing Plan.

  • Philips Lighting - Product & Segment Manager

    2005 - 2008 Sales & Marketing Responsability on a complete Product Family (Lamps including the introduction of the New LED technology)

  • Voltimum (Spin Off from Philips) - Marketing and Development Manager

    2001 - 2005 Development of payment services on a Web portal
    B2B platform creation to match Supplier needs and Installers/Specifiers/Architects and Facility managers expectations.

  • Cap Gemini Ernst & Young - Consultant

    2000 - 2001 Mission of Change management during full implementation of an ERP in the French Public Sector
    &
    Mission of Strategy: Audit of the Opportunity to implement an ERP in Latin America Zone

Formations

Réseau

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