Menu

Philippe CAPELLE

PARIS

En résumé

Mes compétences :
Team Management
PPC
SEO
Social Marketing
Direct Marketing & Retention Marketing
Performance Display & Retargeting
Affiliate Marketing
E-Partnerships
E-Distribution & Verticals
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
HTML
Content Management
Cascading Style Sheets
Amadeus CRS
Adobe Photoshop
Adobe Illustrator
Management

Entreprises

  • EBay Inc. - Internet Marketing Manager

    PARIS 2014 - maintenant -Digital Strategy
    -Acquisition Levers Development
    -SEO & PPC Synergy
    -PPC Budget Management & Optimization
    -Performance Display & Retargeting Management
    -E-distribution Management ;

  • Accor - Digital Marketing & E-Commerce Manager

    Paris 2011 - 2013 -Team Management :
    -Digital Strategy of 7 branded websites on 3 different language versions
    -PPC Strategy & Management
    -SEO Strategy & Management (on-site and off-site optimization)
    -Affiliation Marketing
    -Display campaign Management
    -Social Marketing
    -Mobile and new Media Marketing
    -Loyalty, CRM & Email Marketing
    -Web Analytics (Google + Xiti) & ROI-oriented actions
    -E-distribution Management ;

  • Wake Up Communication - Digital Marketing & E-Commerce Manager

    2008 - 2011 - Digital Strategy & Traffic Monetization
    - PPC & SEO Management
    - Display campaign Management (RTB, SSP)
    - Content management
    - Social and viral Marketing
    - Direct Marketing ;

  • CPPD - Sales & Advertising Manager

    2006 - 2008 - Acquisition of new clients and increasing current revenue per account.
    - Drive of projects to completion (CPA, CPM & CPC Campaign, offline ADV) and reach targets, based on objectives.
    - Analysis and preparation of relevant data for managing sales activities.
    - Representation of the company in direct contact with clients & partners.
    - Contractual negotiations and closing, directly with clients & partners.

  • UNESCO Reports - International Account Manager

    2003 - 2006 - Canvassing area : English-speaking African countries (Kenya, Tanzania, Uganda, Botswana, Zambia, South Africa)
    - Development of a portfolio of local advertisers (private companies and public institutions)
    - Field sales force and PR actions among local officials
    - Sales focus and specific actions on strategic major accounts (Mercedes, Barclays Bank, Coca-Cola, South African Airways, Toyota, Standard Chartered Bank...)
    - Sales closing and stabilizing guarantee of payment ;
    - Agency brief and follow-up (drafts approval, modifications, seal off and printing) ;
    - Market intelligence : News International Press ;

  • SPIR Communication - Digital Marketing Assistant

    Aix-en-Provence 2002 - 2003 - Web marketing of the site ``www.petites-annonces.fr''
    - B2C and B2B direct marketing (personalized offers, newsletters, mailing list...)
    - Promote advertising offer on the site (banners, leaderboards,...)
    - Preparation of the sales argumentation ;

Formations

Réseau

Annuaire des membres :