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Philips Consumer Lifestyle
- Global Consumer Marketing Director
Suresnes
2013 - maintenant
Global Consumer Marketing Director (Upstream) in Male Grooming, in charge of the international portfolio of Hair Clipper and Bodygrooming (>100 Mio € turnover in 2013):
- Own consumer insights for the category
- Develop the long-term vision and 3-year strategy for the category
- Develops product and non-product propositions
- Develops marketing strategy for propositions
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Philips Consumer Lifestyle
- Global Senior Manager Consumer Marketing
Suresnes
2011 - 2013
Senior Manager Consumer Marketing (Upstream) in Male Grooming, in charge of the Hair Clipper international portfolio (80 Mio € turnover in 2011)
- Own consumer insights for the category
- Develop the long-term vision and 3-year strategy for the category
- Develops product and non-product propositions
- Develops marketing strategy for propositions
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Philips Consumer Lifestyle
- Senior Marketing Manager
Suresnes
2008 - 2011
December 2010– October 2011 : PHILIPS (Consumer Lifestyle) in AMSTERDAM
Senior Marketing Manager (Downstream) in Personal Care, responsible for Male Grooming/Female Beauty in Northern Europe: DACH/UK/Benelux/Nordics (250Mio € turnover in 2010)
- Direct responsibility of the regional P&L for the BG
- Evaluate business opportunities and realizing their potential
- Key interface of the entire product development cycle
- Drive the annual business planning cycle of the BG
- Train and coach the local marketing team members
December 2008 – December 2010 : PHILIPS (Consumer Lifestyle) in AMSTERDAM
Senior Marketing Manager (Downstream) in Personal Care, responsible for Female Beauty in Western Europe: DACH/France/ UK/Benelux/Iberia/Italy/ Nordics (90Mio € turnover in 2010)
- Direct responsibility of the regional P&L for the BG
- Evaluate business opportunities and realizing their potential
- Key interface of the entire product development cycle
- Drive the annual business planning cycle of the BG
- Train and coach the local marketing team members
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PHILIPS France (Consumer Lifestyle)
- Customer Marketing Manager
2006 - 2008
Customer Marketing Manager (Downstream) Female Beauty and Vitality (26Mio € turnover in 2007)
- Participate in defining the international strategy with the Headquarter
- Define a range of products for the French market and build up a marketing plan to support them
- Build up a budget and a sales plan for my range of products (sales forecast)
- Present the new launches to the commercial team, clients and the press
- Analyse the French market by using studies (GFK…) and react accordingly
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PHILIPS France (DAP)
- Sales representative
2005 - 2006
Sales representative in charge of WESTERN PARIS (managing a large customers’ portfolio (6Mio € turnover in 2006), covering the full range of national customers)
- Develop and follow-up an annual action plan with clear turnover objectives
- Implement products at the point of sale, negociate quantities and special operations with clients
- Train the sales force at the point of sale and during bi-annual training sessions.
- Collect and share information on competitors (new product launches, promotional activities…)
