Quentin DE BOISSIEU

En résumé

Entreprises

• Michelin - Digital Marketing Manager Europe

  FERRAND 2015 - maintenant

• SCA Hygiene Products - Digital & New Media Manager

  2012 - 2015

• Automobiles Peugeot - Peugeot Brand International Social Media Manager

  Rueil Malmaison 2010 - 2012 - International Social Media Brand Strategy drawing and deployment,
  - Brand Webwatch deployment and analysis over the five greater European countries
  - Communities’ size increase (Mainly Facebook ,Twitter, Google+ and Youtube)
  - Engagement with different communities
  - Web influencers strategy deployment
  - International coordination and reporting

• Peugeot Turkey - Digital Manager

  2008 - 2010 Web Strategy drawing and deployment for Peugeot’s subsidiary in
  urkey
  - Development of a website dedicated to increase car sales in Turkey : Peugeot Webstore
  - Introduction of a new subsidiary website coordination: www.peugeot.com.tr (600 000 monthly visits)
  - New website functionalities proposal and setup
  - Web support for the new vehicle commercial releases and for communication campaigns, in cooperation with web, media buying
  and advertisement agencies
  - Optimization of performance and measurement of media campaigns, SEO, SEM, and satisfaction over the website
  (using Google Analytics and punctual studies)

• Peugeot Turkey - Organizational audit: Sales and marketing process Analysis

  2008 - 2008 - Sales and Marketing Process definition.
  - Process analysis in terms of costs, productivity and coordination
  - Redevelopment propositions

• RENAULT S.A. - Strategic Trend Forecaster

  Boulogne-Billancourt 2007 - 2008 Range Analysis
  - Market studies and tracking analysis, over different ranges and Renault markets over the world
  - Studies: BAIT, “Courants Commerciaux”, various qualitative studies
  - Extractions and reports preparation in order to answer international product managers’ questions
  
  Efficiency of Commercial Means
  - Advertising pre and post tests coordination, and circulation to the appropriate departments
  - Improvement and set up of tools for marketing decision makers

Formations

• HEC

  Jouy En Josas 2006 - 2007 Specialized Masters, Marketing Intelligence
  
  Professional Thesis (Renault / HEC): Customer Process analysis from purchase intention to purchase of a new vehicle

• DCU (Dublin CIty University) (Dublin)

  Dublin 2005 - 2006 Masters Degree in Electronic Systems
  
  systèmes électroniques

• Ecole Supérieure D'Ingénieurs En Génie Electrique ESIGELEC

  Rouen 2003 - 2006 Telecommunication systems
  
  Telecommunication systems

Réseau

• Antoine BONHOMME

• Arnaud DELRIEU

• Déborah GELLE

• Emmanuel GUILLEMET

• ⍟ Estelle GALLAIS

• Jerome MICHERON

• Romain BAL

• Stéphane PHILIP

  Infopro Digital (Antony)

• Thibaud CHALMIN