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Rebecca PEREZ

San Francisco

En résumé

I am a passionate global sports marketing executive who helps properties and sponsors maximize the opportunity and excitement of partnerships. I think strategically, listen and understand needs and issues, find and negotiate solutions, and develop and execute plans. I am a team-player who leads by example, takes initiative, and brings results, meeting, and often exceeding, company goals. I am dedicated, always rise to the occasion, practical, goal- oriented, and collaborative, have global and multi-cultural experience, and will contribute to your organization.

Entreprises

  • Visa - Business Leader, Global Sports Management

    San Francisco 2009 - maintenant Managed all aspects of Visa ́s Olympic sponsorship, including strategic development, property management and event management, ensuring maximization of the sponsorship business opportunity and successful delivery of contractual obligations.
    -Led Visa ́s relationships with IOC, Olympic Organizing Committees, US Olympic Committee and Sports Federations, resulting in Visa’s “best Games ever” for Vancouver 2010 Olympic Winter Games
    -Supported strategic development of Olympic sponsorship platform meeting Visa business needs Consulted on a global basis, developed assets and supported efforts activating sponsorship platforms with Brand Marketing, Client Integration, Visa Regions, Product, Initiatives & Innovation, and Corporate Communications. Campaign and sponsorship activation received business acclaim, record client engagement & business results.
    -Facilitated operations, logistics, and hospitality for on-site implementation. On-site support for 2010 FIFA World Cup South Africa
    -Managed agency staff
    -Managed budgets
    -Extensive global travel and work experience
    -Industry recognition: Visa - 2010 Sports Business Journal’s Sports Sponsor of the Year Award

  • International Olympic Committee, - Marketing Manager

    2001 - 2009 Provided excellence in rights delivery and service, maintaining and developing key relationships; strengthened the power of the Olympic brand
    -Applied extensive knowledge of the Olympic Movement, and its commercial aspects, which enhanced the IOC’s level of service and the partners’ investment in the property
    Managed all day-to-day aspects of complex multi-level accounts and multi-million dollar worldwide sponsorships (TOPs); identified opportunities to enhance sponsorship; monitored and resolved sponsor enquiries and issues, ranging from operational to legal. Built and maintained excellent relationships with partners
    -Managed and enhanced worldwide use of Olympic marks by sponsors, licensees and broadcasters, ensuring all usage fell within the Olympic brand and legal frameworks. Implemented consistent use of Olympic marks across all partners. Managed an approvals team in Atlanta and Beijing
    -Assisted partners in successfully developing their marketing activation in global markets, helping them achieve their business objectives. This entailed understanding the business, organization and marketing plans of a wide range of stakeholders
    -Educated Olympic Games organizing committees on the Olympic Movement, Olympic marketing, sponsor rights, benefits and obligations
    -Educated sponsors, licensees and broadcasters on Olympic marketing and opportunities
    -Traveled extensively, and worked with people around the world

  • Atlanta International School - Communications, Events, and Annual Fund Manager

    1996 - 2001 . Increased revenue by up to 220%; improved dedication and efficiency of volunteers; enhanced image of the organization in the local and school community
    . Progressed with increasing responsibilities, including:
    Project management:
    Fundraising projects include: Annual Fund campaigns, benefits and galas, sporting events
    - Defined projects, objectives, strategies, target population, pricing, message, sold sponsorships, and conducted execution
    - Determined and implemented budget, promotion, and logistics Team management:
    - Recruited, trained, and motivated volunteers for both the Annual Fund and events
    - Defined job descriptions and responsibilities of volunteers Communications:
    - Handled public relations and created communications materials
    - Created, wrote and designed weekly newsletter
    - Managed web site

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