Menu

Renaud MARCADET

Bois-Colombes

En résumé

Country manager with background in B2C & B2B business thru direct sales & indirect channels. Expert in multi-channel go to market of high value added solutions. Wide experiences from product development to go to market strategy, in international context.

Skills: Sales drive, Business Planning, P&L management, multichannel go-to market, international team management, spokesperson & strategic marketing.

Profile: Business acumen, out of the box thinking, drive for results, entrepreneur minded, charismatic leadership.

Qualification: Executive relationship, people management & development, operational drive, teamwork, online & social media, sales cycle and decision making process.

Mes compétences :
Business
Business management
DIRECTOR
Hardware
Management
Marketing
Média
P&L management
Planning
Product launch
Product Management
Social Media
Software
Strategic
Strategic Marketing
Strategic planning
Vente

Entreprises

  • IBM

    Bois-Colombes maintenant
  • Sociabble - Directeur Général France

    2016 - maintenant DG de Sociabble leader européen des plateforme d'Employee Advocacy.
    Nos références sont: BNP Paribas, CGI, Edenred, Engie, Google, Groupama, HEC, Insead, L'Oréal, MMA, Mazars, Microsoft, Orange, Roche, Société Générale, Solvay, The Walt Disney Company...

    Développement du business de Sociabble en France
    Gestion des équipes ventes, customer success, marketing...
    Croissance >300%
  • Regus - Directeur Commercial & Marketing

    Paris 2015 - 2016 - Management des équipes commerciales (transactionnelles, indirectes & grand compte) et des équipes marketing
    - Développement des ventes
    - Atteinte des objectifs de marge
    - Pilotage du plan de croissance commercial
    - Développement des partenariats
    - Définition de la politique de pricing
    - Membre du comité de direction
  • Dell - EMEA Medium Business, Public & Large Enterprise CRM Program Director

    MONTPELLIER 2011 - 2015 Management of the Program Manager & CRM team (10+ direct reports / 50+ dotted lines) & management of the relationship with WW teams.

    Area of responsibility
    o Sales programs to support a business of above 5 B$ / year
    o Pipeline generation programs delivering more than 500 M$ / quarter.
    o Marketing, communication and CRM EMEA plans.
    o Multichannel strategy: online, channel & direct.

    Main achievements
    o ROI optimization of 35% (larger volume of opportunity detected without any resources increase)
    o Drive of sales performance via KPI.
    o Conducted marketing reorganization including roles definition, people recruitment…
    o Redefinition of the CRM segmentation and Go-To Market strategy.
  • Dell SMB - Directeur Marketing France

    2010 - 2010 Management of the Marketing Manager team (5 direct reports + 10 dotted lines) & management of the relationship with EMEA and WW teams

    Area of responsibility
    o Lead Forecast, Business Review and KPI tracking
    o Awareness, Consideration & Lead Gen campaigns accountability
    o Retention/Development/Acquisition CRM Campaign
    o Networking with key influencers on the French Market
  • Dell Europe du Sud - Directeur Communication PME/PMI

    MONTPELLIER 2009 - 2010 Gestion de l'ensemble des investissements marcom sur le segment PME/PMI dans une approche multicanale (Inbound, Outbound, Portfolio, eCommerce, Channel).

    Suivi de la mise en place de l'ensemble des dispositifs de communication et génération de demande.

    http://www.suivezvotrevoie.fr
    http://www.lentreprise.com/publi/dell/
  • Dell - Brand Manager

    MONTPELLIER 2008 - 2009 Southern Europe Notebook Brand Manager
    P&L owner for notebook lines of business. Strong financial role: pricing management, business review, sales forecast, sales incentive...
    Product strategy and positioning in synchronization with business goals.
    Orchestration of all marketing activities: demand generation, sales readiness, online merchandizing, promotions...
    Managing 3 direct reports

    http://pro.01net.com/editorial/378253/dell-propose-aux-pme-des-pc-portables-a-300-euros/
  • Microsoft - Office Marketing Manager

    Issy-les-Moulineaux. 2006 - 2007 Main Metrics: Over 500 M€ revenue, 10% growth on core product, 30% on emerging products, > 100 persons v-Team

    Role:
    - Revenue Growth Strategy Definition
    - Partner Engagement Strategy Definition and Orchestration
    - Office 2007 and Windows Vista Enterprise Launch Manager
    - Deployment of online direct sales strategy
    - Seeding strategy
    - Advertisement campaign drive
    - End user relationship marketing via Internet

    http://www.microsoft.com/france/technet/spotlight/sessionh.aspx?videoid=366
    http://www.01net.com/article/357048
    http://www.brainsonic.com/pdf/PRWebTVMicrosoftVista.pdf
    http://www.distributique.com/entretiens/lire-interview-de-renaud-marcadet-responsable-office-system-2007-de-microsoft-france-32.html
    http://www.01net.com/article/334897.html
  • Microsoft - Application Platform Marketing Manager - SQL Server & Visual Studio Launch.

    Issy-les-Moulineaux. 2003 - 2005 Planning & management (75 people v-team) of the following programs:
    • Sales readiness, partner readiness & competitive recruitment
    • Launch event (4.000 attendees) and early adoption
    • Awareness campaigns, communication plan, viral marketing.
    • Press & analyst relationship
    • Messaging study and focus group

    Orchestration of Go-To-Markets (market analysis, strategic planning, partnership strategy, account targeting), demand generation, co-marketing activities, revenue tracking.

    Acquired Competencies:, Strategic Marketing Planning, Product Strategy, Product launch, Go-To-Market execution, Partnership, Budget Planning

Formations

  • HEC CESA

    Jouy En Josas 2005 - 2007 Marketing de la valeur
  • Institut National Des Télécommunications (Evry)

    Evry 1992 - 1995 Communication d'Entreprise
  • Lycée Janson De Sailly

    Paris 1989 - 1992 Math Sup & Spé

Réseau