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Marco BOSSI

MONTPELLIER

En résumé

I am a very experienced marketer and competitive person, able to communicate, influence and engage with stakeholders to serve customers at the best level. Thanks to more than 15 years’ experience at Dell EMC covering several roles in different multicultural markets, I have been able to build an unique and solid 360° understanding of Marketing: from Consumer Direct Business to B2B Distribution Business.

Digital, Social Media, IoT, Retail and Multichannel aren't for me just hype terms, but part of my expertise and I'm proud to have been recognized as an expert in each one of those fields.

My work philosophy hinges on the knowledge that passion and learning can push human beings to overcome all barriers and limits. With that in mind I strive to mix my subject matter expertise with passion and energy to build with partners, colleagues and stakeholders the right momentum to achieve our common goals.

In addition to my enthusiasm about Digital and the transformation it is driving in our lives, I am passionate about travelling new places to discover new cultures and understand how diversity makes us so unique.
And all that it is done with a huge smile on my face...

Mes compétences :
Finance
Finance Controller
Business Analysis
Business planning
Communication offline
Online Advertising
E-business
Business Intelligence
Communication online
Webmarketing
Finance d'entreprise
Manage a marcom budget
Six Sigma
Microsoft Visio
Microsoft SQL Server
Forecasting
Direct management of Online site and store
Design and implementation of Sales and credit proc
Credit Management
Credit Control

Entreprises

  • Dell - Online Senior Manager

    MONTPELLIER 2019 - maintenant

  • Dell - Online Business Manager

    MONTPELLIER 2017 - 2019

  • Dell - Distribution and Direct Marketing Manager

    MONTPELLIER 2014 - 2017 Define and drive Distribution marketing strategy for Italian market
    Main tasks:
    own the Distribution budget
    define the product and media strategy drive the strategy
    Close work with internal sales team and Distributors' marketing teams
    Implement new Multichannel strategy
    Increase Dell penetration in Italian market

  • Dell - Marketing Manager

    MONTPELLIER 2011 - 2014 Define and drive marketing strategy for Consumer & Small and Medium
    Business direct and indirect in Italy, Spain and Switzerland .
    Main tasks:
    o own the marcom budget
    o define the product and media strategy in the online and offline media
    o drive the strategy
    Close work with internal Marcom and external agencies ;
    Implement new Multichannel Dell strategy in the 3 markets ;
    Increase Dell SMB visibility and credibility ;
    Manage a marcom budget of 24M$/year
    Key Accomplishments:
    o Development of multi-channel end to end go to market strategy
    o Drive strong increase in market penetration
    o Italian Radio Campaign design and launch

  • Dell - EMEA SMB Affiliate Manager

    MONTPELLIER 2008 - 2011 * Develop and drive Online Demand Generation and Affiliate related programs ;
    * Close work with internal Marcom and external agencies ;
    * Test new approaches to market online Dell SMB products ;
    * Re-invent EMEA ODG strategy ;
    * Increase Dell SMB visibility and credibility online ;
    * Manage a marcom budget of 12M$/year
    * Key Accomplishments:
    o Creation of the first B to B Affiliate program in the EMEA online market
    o Development of the Affiliate business from a low penetrated and
    nd
    negative margin and operative income (Opinc) driver to the 2 online
    medium in the Dell portfolio and with a very positive Opinc and ROI

    o Development of multi-channel approach to online and offline activities

  • Dell - Online Business Manager

    MONTPELLIER 2005 - 2008 * Develop and execute online marketing and sales strategies for France, Spain,
    Italy and Switzerland
    * Influence Marcom and Brand team to achieve online targets ;
    * Lead cross functional virtual team to achieve online targets ;
    * Owner of SER and Switzerland online P&L
    * Direct management of Online site and store ;
    * Develop and implement new purchase paths online ;
    * Generate offline leads ;
    * Recognized business expert @ Dell for SER and Swiss online markets ;
    * Key Accomplishments:
    o 90% online penetration in the Swiss B to C market from 50%
    o 60% online penetration in the SER B to C market from 40%

  • Dell - Business Analyst

    MONTPELLIER 2003 - 2005 * Help Sales leadership driving French, Spanish and Italian business ;
    * Sales quota setting ;
    * Prepare and report on daily/weekly/monthly/quarterly forecasts and actual ;
    * Implement new reporting
    * Key Accomplishments:
    o Responsible of all financial aspects for the successful externalization of
    Italian sales team

    * Direct reports: 1

  • Dell - Credit Manager

    MONTPELLIER 2001 - 2003 * Focus on credit management for France (main market covered by Montpellier
    Site)
    * Direct reports: 15

  • Dell - Credit Controller & credit manager

    MONTPELLIER 1999 - 2001 * Design and implementation of Sales and credit processes for Italian market ;
    * Focus on credit control and management Italian market

    * Direct reports: 1

  • SKA Hygiene Products - Junior Finance Controller

    1997 - 1999 Junior Controller
    Account Receivable responseble
    Account Payable responsable

Formations

  • Università Commerciale "L. Bocconi" (Milan)

    Milan 1992 - 1997 University Degree

  • Università Commerciale Luigi Bocconi MILANO (Milano)

    Milano 1992 - 1997 Use of financial derivatives

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