RENNES
Franchising through different approaches including Business ones (retailing, marketing, management, strategy, etc.) and Law ones (competition law, contract law, etc.). My recent research has dealt with the following aspects of franchising:
- management (organizational structure and plural form, internal communication, franchisor/franchisee relationships and conflicts, organizational and technical know-how),
- strategic marketing & communication (external communication, use of social media, corporate social responsibility, customer satisfaction),
- performance (efficiency, non-financial performance, survival, unit and network levels),
- strategy & development (franchisee attraction, E-commerce, internationalization, micro & social franchising).
Special attention is given to franchising in the hotel, restaurant, fast-food and bakery industries, and to franchising in home services.
2013 & forthcoming co-authored publications
Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach, Journal of Small Business Management.
The influence of organizational form and customer type on online customer satisfaction ratings, Journal of Small Business Management.
A multi-study investigation of outcomes of franchisees’ affective commitment to their franchise organization, Entrepreneurship Theory and Practice.
Network uniformity and risk of reclassification of the franchise contract, International Journal of Retail & Distribution Management.
Corporate Social Disclosure in the franchising sector: Insights from French franchisors’ websites, Journal of Small Business Management.
Impact of the industry on franchise chain efficiency: a meta-DEA and context-dependent DEA approach, Journal of the Operational Research Society.
Organizational form and efficiency of franchise chains, International Journal of Retail & Distribution Management.
Organizational Form and Performance: Evidence from the Hotel Industry, Review of Economics and Statistics.
Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two-Country Perspective, Journal of Small Business Management.
Franchise et E-commerce : Une approche Droit – Marketing des problématiques liées à l’exclusivité territoriale, Décisions Marketing.
Determinants of Multi-Unit Franchising: An Organizational Economics Framework, Managerial and Decision Economics.
Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website, Journal of Marketing Channels.
Determinants of E-commerce Strategy in Franchising: A Resource-Based View, International Journal of Electronic Commerce.
Mes compétences :
Franchise
E-commerce
Marketing
Management
Réseau
Développement
Performance
Communication externe et interne
Internet
