Marketing in FMCG and Retail
Trade Marketing, Brand Management, Product Development, Webmarketing
Panels and ad-hoc studies expertise
Trilingual French Danish English
Construction and implementation of the marketing strategy of the Shaver category per country
Definition of the assortment strategy (positioning and distribution) - New product launches
Sales analysis and follow-up - sell-in & sell-out (AC Nielsen)
Creation and implemention of the media plan (social media, events, sampling, radio, OOH, PR, trade ads)
Elaboration of promotional campaigns and development of activation supports
Conception of merchandising plans and materials
Bic
- Assistant Product Manager Shavers
Clichy2013 - 2013Shaver Category
European Market
Marketing mix of the 2014 product launches – Preparation of the 2015 Marketing plan - Reporting and analysis of market data (Nielsen)
Monitoring and support of the European subsidiaries’ marketing activity – Internal
communication: Creation of a marketing newsletter
Product marketing & Packaging : launch development and coordination – brief to creative agencies – legal and marketing validation – production monitoring until the launch on the market
Management of the shaving preparation product range
La Halle
- Junior Marketing Research Officer
Paris2011 - 2012Analysis and strategic follow-up of textile market - Identification of consumers’
expectations (quali/quanti studies) – Strategic intelligence
Management of consumer panel data (Kantar Worldpanel)
Storechecks – studies on the supply, assortment structure and price positioning vs.
competitors
Internal ad-hoc strategic researches – marketing diagnostic and recommendations –childcare, jean market, « Creeks » brand identity recast
Creation and management of a newsletter on strategic intelligence and innovation
Handpresso
- Junior Webmarketing Project Manager
2010 - 2010Project Manager of E-commerce website rebuilding
Implementation of promotions on e-shop
Creation of social media communication plan
Lille2009 - 2013Master's degree, International Master in Management
2013 : Exchange program in Suzhou, China with a specialization in « Entrepreneurship &
Innovation »
2011: Exchange program at NC State University (Raleigh, NC) in the US
