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Sadki CORINNE

Paris

En résumé

Riche de 15 ans d'activité dans les metiers de l'entertainment et de la musique en particulier, je suis une experte en marketing et communication.

Doté d'un sens du relationnel développé , Je gère avec enthousiasme et efficacité toute les fonctions de communication, marketing et trade marketing (définition des marchés potentiels, définition et gestion des budgets marketing , mise en place des stratégies de lancement de projets : image , plan medias, mise sur le marché)

je suis aussi un manager à l'ecoute de ses equipes



Mes secteurs de prédilection : les métiers à dominante culturelle, édition, production et distribution de produits culturels...

Mes compétences :
Marketing
Management
Aisance relationelle
Marketing strategy
Team Management
Public relations
Product Development
Market Development

Entreprises

  • SONY MUSIC - Directrice marketing commercial

    Paris 2010 - 2016

  • SonyMusic - HEAD OF SALES PROMOTION AND COMMERCIAL COMMUNICATION

    2004 - 2016 PROMOTION AND COMMERCIAL COMMUNICATION/ SONY Music Entertainment -
    * Having developed commercial and marketing strategies for the business units of
    Sonymusic
    * Serving as SonyMusic representative for independant labels to develop their sales and
    marketing strategy
    * Directing the development and implemantation of communication tools to optimise the
    business (dedicated to sales force and customers) : sales pitch, newsletters, intranet,
    sales animation instores, merchandising...
    * Managing 3/5 people team in charge with sales promotion

  • SonyMusic - HEAD OF SALES PROMOTION AND COMMERCIAL COMMUNICATION

    2004 - 2016 PROMOTION AND COMMERCIAL COMMUNICATION/ SONY Music Entertainment -
    * Having developed commercial and marketing strategies for the business units of
    Sonymusic
    * Serving as SonyMusic representative for independant labels to develop their sales and
    marketing strategy
    * Directing the development and implemantation of communication tools to optimise the
    business (dedicated to sales force and customers) : sales pitch, newsletters, intranet,
    sales animation instores, merchandising...
    * Managing 3/5 people team in charge with sales promotion

  • EMI - Chef de projet

    Paris 1998 - 2003

  • EMI MUSIC - SENIOR PRODUCT MANAGER

    1997 - 2004 * Leading and managing marketing strategies for local and international products ;
    * Managing marketing budgets, securing margins ;
    * Defining visual identity for the projects (artwork, videos...) ;
    * Leading marketing campaigns (advertising on and off line) ;
    * Building connections with artists, managers, labels, live producers and medias

  • EMI MUSIC - SALES PROMOTION MANAGER

    1994 - 1997 * Defining and leading the sales promotion operations for new projects ;
    * Elaborating merchandising tools and sales presentations ;
    * Negociation of sales promotion operations with retailers

  • EMI - REGIONAL PROMOTION MANAGER

    1993 - 1993 * Coordinating regional sales promotion in stores (animation, merchandising, public
    relations) in the South of France

Formations

Réseau

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