Samah RAFAKI

En résumé

Entreprises

• ADN'co - Chef de projet marketing

  Paris 2016 - maintenant - Définition et cadrage d’une offre de banque en ligne à destination des particuliers sur 4 marchés européens
  - Contribution à la définition de la stratégie marketing pour favoriser le développement des produits bancaires
  

• Consultante indépendante - Consultante marketing

  2014 - 2016 - Lancement d’une marque sous une nouvelle identité et définition de la stratégie de la marque
  - Accompagnement et assistance technique interne (ventes, formation, marketing opérationnel)
  - Déployement d’un parcours client simplifié et stimulation des comptes utilisateurs (Orange Cameroun)
  - Elaboration et mise en place des stratégies de gammes de produits et d’une roadmap sur 3 ans (Orange France)
  

• Netsize - Product Manager

  Meudon 2013 - 2014 * Launch added value product for web application billing ;
  * Develop strategic business plan for new venture for Web Players and Telemedias ;
  * Develop and maintain the value propositions for web payment solutions and ensure a resonate consistently within Merchant needs ;
  * Design end to end implementation of new plans including processes ;
  * Sales force training and sales support ;

• Outremer Telecom - B2B Marketing manager

  Saint-Denis 2010 - 2012 * Drive marketing plans for products and services and champion the customer experience across all programs ;
  * Spearheaded all planning activities from concept to execution for events with up to 100,000 EUR ;
  * Create content for corporate web site, sales presentations, e-mail campaigns and corporate sales collateral ;
  * Identify marketing initiatives through customer research, develop targeting and segmentation plans ;
  * Analyse industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases and formulate new offers and promotions ;
  * Create, track and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers and marketing mix ;

• Horus Telecoms & Utilities - Product development manager

  2005 - 2010 a French consultancy agency - Paris - marketing consultant
  For this company I have been involved in several missions - Kenya, Vanuatu, France and Due Diligence in Africa
  * Create "go-to-market" goals and plans for product offerings from new product launches to initiatives focused on ongoing client retention and satisfaction ;
  * Provide research on business trends and competitor analysis ;
  * Develop products positioning, packaging, and pricing for new launches ;
  * Develop market-specific promotional collateral, demonstrations and tutorials for corporate and residential segment ;
  * Sales force training and sales support ;
  * Working with cross-functional teams, including marketing, product development and sales operations. ;
  * Define an optimal customer experience at each step of the customer lifecycle, to guarantee high quality of launch delivery on each proposition ;

Formations

• Groupe INSEEC

  Paris 2004 - 2005

• ISTEC - Ecole Supérieure De Commerce Et De Marketing

  Paris 2002 - 2004

Réseau

• Chamseddine CHARGUI

• Daniel GRUNEBAUM

• Denis BOUILLET

• Marc CHIABAUD

• Marie GARCIA

• Najate GRAIBIS

• Nicolas PELLERIN

• Viviane NEITER