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Sébastien MAZET

Paris

En résumé

As a result-oriented marketing manager with more than 12 years of experience in marketing, communication and business development for products in B2C markets, my core strengths are in developing, executing and driving integrated marketing programs utilising all components of the marketing mix to achieve measurable results and develop businesses to their maximum potential. I am experienced in leading critical business and marketing initiatives across multinational organisations by managing teams and developing their capabilities with a proactive and pragmatic attitude.

Mes compétences :
Marketing
Communication
Media planning
Category management
Business development
Merchandising
Gestion de projet
PLV
Electronique
Partenariats
Marketing direct
Gestion de la relation client

Entreprises

  • Logitech - Marketing Manager France

    Paris 2013 - maintenant

  • CANON - Trade marketing manager

    Courbevoie 2006 - 2013 - Business development & channel marketing management for CES, Mass, online, pro photo retailers and soho market on photo and IJ printer categories: category & customer review, activation and implementation of account activity plans to maximize sell in, sell out and MASH
    - Drove product launch & sell-in oriented marketing plans: differenciation & added value oriented account plans, customer incentive program to grow revenue
    - Drove instore conversion programs: Store staff product training / launch kit, SOS monitoring through IFR, instore experience through POS, Shop-in Shop, brand corners, instore demos, street marketing, consumer loyalty program with pro photo channels, national promotional plans
    - Drove consumable growth program: retailer planograming, loyalty programs, attach rate plan, increased MIF and ink revenue through exclusive hard and soft bunde promotions
    - Trade communication: Targted direct marketing/CRM plans, retailer co-advertising

    - Launched, led and delivered Category Management programs for photo and consumables with strategic retail partners (shopper insight research, recommandation on segmentation and assortment, turnover growth forecast, merchandising implementation on test stores and performances monitoring)
    - Forecasted, monitored, and reported ROI of activities against set KPIs
    - Coordinated activites with EMEA headquarter and local stakeholders, agencies and (r)etailers marketing teams

  • CANON EUROPE - EMEA Marcoms Manager

    Courbevoie 2004 - 2006 - Responsible for delivering the overall European media strategy and ATL campaign planning for consumer product line-ups across Europe
    - Creative briefing and coordination from concept to production for Pan European campaigns
    - Developed Pan European media relationship & media agency briefing for campaigns implementation with PE and local media owners in coordination with countries
    - Countries budget allocation and optimization within the marketing mix to deliver high ROI
    - KPI setting and campaign performances monitoring (competition, agency audit, brand tracking, ROI planning tool development, SO and MASH performances tracking against investment in each market)
    - Team management

  • CANON EUROPE - EAMEA Trade Marketing project leader

    Courbevoie 2003 - 2004 - Developed and led EMEA promotional plans and merchandising / POS tools (Home photo printing instore demo program) in coordination with 13 countries (marketing & sales teams)
    - Led and implemented the UEFA Euro 2004 customer incentive program on a Pan European basis
    across 11 markets
    - Developed product differenciation & added value offers by leading the "hard bundle" creation & go-to-market process
    - Joint marketing and partnership deals on the IJ printing & consumable category (lincenced tailor made print studio)

  • CANON EUROPE - Regional Marketing Communications coordinator

    Courbevoie 2001 - 2003 - Responsible of the coordination and implementation of Pan European Marketing Communications activities within Southern Europe markets (France, Italy, Spain, Belgium, Portugal, Greece) by being the key interface between the European Headquarter and Southern Europe sales organizations
    - Build market and business knowledge of local markets to feed in the European strategy and centralized marketing activity projects
    - Support the local markets in driving their local plans according to the European strategy.

  • M6 - Partnership & promotion assistant

    Neuilly-sur-Seine Cedex 2001 - 2001 - Negotiations and development of partnerships and promotional activities with manufacturers and media to feed in the channel promo programs
    - Result evaluation and report

Formations

Pas de formation renseignée

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