Simo LARAKI

En résumé

Entreprises

• PUIG - International Digital Marketing Executive

  Barcelona 2015 - maintenant - International digital strategy & animations plans for
  > pacorabanne.com Fashion & Fragrances
  > Million Fragrance
  
  - International Project coordination & implementation
  - CRM & datacatching digitization laboratory
  - Brand identity digitization: corporate websites / media / social media / ecommerce

• L'Oréal Professionnel - International Digital Director

  2014 - 2015 - Developping the international digital strategy for L'Oréal Professionnel:
  
  > International branding websites (desktop & mobile)
  > Social media & community management
  > E-influencers
  > O2O strategy
  > Mobile & tablet apps
  
  - Operational scope :
  > International project management & coordination
  > Managing local markets needs & Project adaptation
  > Operational follow up: coordination of the agencies & local markets
  > Projects quotations & profitability monitoring

• L'Oréal Luxe - Biotherm - Senior International Digital Project Manager

  2014 - 2014 - Digital marketing : international strategy & full operational deployment for
  > International branding websites (desktop & mobile)
  > Social media & international community management
  > e-display (branding)
  
  - International project management & coordination (EMEA Area)
  - Managing local markets needs & Project adaptation
  - Operational follow up: coordination of the agencies & local markets
  - Projects quotations & profitability monitoring

• SAMESAME Paris - International key account manager

  2010 - 2014 SAME SAME but different is the strategic and creative digital agency of luxury and major brands:
  
  - Digital strategies & operations
  - E-commerces & ROI
  - Design & creation
  - E-influence & social media
  - Mobile solutions & adversiting
  - Digital In store & Online to Offline (O2O)
  - Consulting & training for leaders.
  
  Brands : Chanel, Van Cleef & Arpels, Longchamp, Bonpoint, L'Occitane, Remy Cointreau, Le Printemps, Ubisoft, Evian, Numéro
  
  SAME SAME but different works world-widely with offices in, Paris, Shanghai, New York and Hong Kong.
  ____________________________________________________________________
  
  Leading the following accounts:
  - Van Cleef & Arpels
  - Longchamp Paris
  - L'Occitane en Provence
  - Printemps
  - Bonpoint
  - Evian
  - Ubisoft
  
  Missions:
  - Strategy : contribution & full operational deployment for
  > Branding & e-commerce websites
  > Social media
  > Key opinion leaders
  > Mobile apps
  > e-CRM & datamining
  > e-display (branding)
  
  - International project management & coordination
  - Operational follow up: coordination of the creative & development teams
  - Management: managing 7 consultants in the mean time
  - Projects quotations & profitability monitoring
  
  Contact:
  Michel Campan (president)
  Frédéric Boudet (associate director)

• Digitas France - Account manager

  Paris 2007 - 2010 Digital account manager.
  In charge of Universal Music Mobile (e-commerce), Concorde Hotels et iDTGV.
  
  Operational missions
  - Creation & redesigning websites
  - Performance optimization
  - Editorial & functional management.
  - e-display (branding)
  
  Contact: Vincent Deneux (associate director)

• Bouygues Telecom - Account manager

  Meudon 2006 - 2007 In charge of the following missions:
  - Journal du mobile online
  - L'espace jeunes
  - Esprit service
  
  Missions:
  - Webanalytics monitoring
  - Creation of e-display campaigns
  - Production monitoring for the creation of special opérations (mini websites)
  
  Contact: Thierry Espalioux (online communication executive)

• TBWA Paris - Assisant directeur artistique

  Boulogne-Billancourt 2006 - 2006 Assistant directeur artistique.
  
  Mise en place de campagnes publicitaires pour le compte des annonceurs suivants :
  - Mc Donald's
  - Absolut Vodka
  - Sncf
  - Mumm

Formations

• Ecole Supérieure De Publicite Marketing

  Paris 2002 - 2007 Marketing / communication

• Lycée Lyautey (Casablanca)

  Casablanca 1993 - 2001

Réseau

• Ali LAHRICHI

• Ali LAZRAQ

• Claire RICHARD

• Julien BONNY

• Karim KAOUKABI

• Mickael LEFORESTIER

• Nadir EL JOUAIDI

• Simon LA SALLE

• Valentine VIAUD

• Véronique LEFEBVRE