Menu

Sorina VANCON

Boulogne-Billancourt

En résumé

OVERVIEW:

• 5 years in Fast Moving Consumer Goods Marketing
• Pan-European product launches
• Product portfolio and P&L management
• Sales promotion management
• Brand equity management


LANGUAGES: English and French: fluent Romanian: mother tongue

OTHERS:
• Analytic and organized, pragmatic, dynamic, result driven
• Passionate globe trotter, cultural events seeker, actively involved in volunteering.


Mes compétences :
Marketing
Communication
Gestion de projet
Dynamique
International
Pragmatique
Management

Entreprises

  • Newell Rubbermaid - Brand Manager for Paper Mate

    Boulogne-Billancourt 2009 - maintenant Improvement of brand image, significant Paper Mate global sales lift (+2,9% sell in value) in a decreasing market (-1%).

     Successful launch of a revolutionary new ink within a new product family (+ 6M$ Y2)
     EMEA key product lines re-launches leveraging new design, promotions, in-store and sampling tactics (=> sales loss stopped in mature markets and growth in the others)
     2013 fountain pens new range launch. Consumer focus group leadership
     P&L management: warrant for EMEA marketing mix profitability
     Portfolio management by identifying opportunities for profitable growth
    o Adaptation of the global strategy to regional specificities
    o Conducted market analysis (GFK, Nielsen) and identified potential for growth
    o Portfolio rationalization by 30% (“fewer, bigger, better “ strategy)
     Special offerings proposal and execution (+800K€ incremental sales in Q4)
     Warrant of the brand identity respect within EMEA through packaging & marketing material development (=> better visibility and brand image enhancement)
     Federation of cross-functional and multi-cultural teams (finance, supply, design, sourcing, regulatory, R&D, packaging, channel...)
     Management of 2 marketing assistants and several trainees.

  • Newell Rubbermaid - Associate Brand Manager for Reynolds

    Boulogne-Billancourt 2007 - 2009 Improvement of +12 points of the coloring range profitability

     Productivity project management from A to Z
    o Cost structure analysis and recommendation of main levers to improve GM
    o Initiation and execution of “new packaging” project on Coloring
    o Organization of a focus group to test new packaging concept
     KPIs analysis with recommendation and organization of corrective actions.

Formations

Réseau

Annuaire des membres :