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Stefania BALDI

PARIS

En résumé

More than 5 years experience in Digital, Marketing and E-commerce strategy.

Account management : managing a portfolio of accounts to build sustainable partnerships and ensure satisfaction and sales results.

Project management : budget establishment, team coordination, planning and monitoring of day-to-day operational aspects, art buying.

Brand management and strategy : competitive analysis, market research, brand positioning.

Auditing and consulting: ergonomics, online merchandising, photo shooting guidelines, brand image and digital strategy.

Quantitative and qualitative analysis : reporting of online sales and websites traffic (Analytics), KPI’s monitoring, follow-up of project profitability.

Online content management and development: cross-channel, social and online campaigns, editing of blog articles and online content, website updating via CMS.

Spoken and written languages: English, French and Italian.

Sector of expertise: luxury goods, fashion and apparels, skin care and beauty.

Creative flair and visual sensibility.

Mes compétences :
Marketing
Gestion de projet
Web
Réseaux sociaux
Internet
Webmarketing

Entreprises

  • Vente-privee Consulting - Digital and E-commerce Consultant

    2013 - maintenant - Supporting clients to build or fine-tune their strategy: competitors’ analysis, market opportunity identification, digital roadmaps and business plans consolidation.

    - Auditing different aspects of e-business and making recommendations to improve conversion rate and optimize investments: traffic analysis, ergonomics, UX experience, merchandising, e-reputation, customer service, CRM.

    - Supporting clients during the project implementation: defining project’s scope, identifying risks, selecting partners and agencies, providing briefs and technical specifications.

    - Organizing and conducting training programs and workshops (e.g. e-commerce international development, e-commerce basics and best practices).

  • Digital Factory, vente-privee.com - Account Manager

    2011 - 2013 - Key Account Management for luxury and premium accounts: e.g. Lacoste, Whirlpool, Petit Bateau, Chantelle.

    - Leading projects including web design, e-mailing, web applications, e-shop photo shooting production, printed look books and multimedia materials.

    - Responsible for managing permanent and freelance resources and external third parties: recruitment, selection, contracting, time scheduling.

    - Regular reporting of sales results, account status and forecasts to the top management and to the financial department.

  • Vente-privee.com - Online Sale Marketing Manager

    Saint-Denis 2008 - 2011 - Responsible for the sales’ profits, brand image, pricing, e-shop merchandising, quality of product pages and technical descriptions.

    - Coordinating a web-oriented production team (sales, IT, shooting and creative teams, logistics, customer service and legal departments).

    - Managing the shooting and graphic team to create banners, promotional films and online sale’s imagery.

    Accounts: Moschino, Gianfranco Ferrè, Missoni, Giorgio Armani, Versace, Dolce & Gabbana, Calvin Klein, Poltrona Frau/Cassina, Puma, Piaggio...

  • Crédit Agricole Asset Management - Internal Communication Coordinator - Internship

    Montrouge 2007 - 2008 - Updating the internal communication tools: intranet, corporate magazine and institutional presentations.

    - Writing intranet news and corporate magazine articles, research and treatment of information.

    - Implementing and coordinating communication plans for international subsidiaries.

    - Event organisation: workshops, conventions, corporate parties, incentive activities.

Formations

  • Université De Montréal (Montréal)

    Montréal 2006 - 2007 Communication/Marketing/International studies

  • Università Degli Studi Di BOLOGNA

    Bologna 2001 - 2006 Communication/Economy/International Studies

    Post-graduate course in Project Management, University of Bologna, Italy.

Réseau

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