More than 5 years experience in Digital, Marketing and E-commerce strategy.
Account management : managing a portfolio of accounts to build sustainable partnerships and ensure satisfaction and sales results.
Project management : budget establishment, team coordination, planning and monitoring of day-to-day operational aspects, art buying.
Brand management and strategy : competitive analysis, market research, brand positioning.
Auditing and consulting: ergonomics, online merchandising, photo shooting guidelines, brand image and digital strategy.
Quantitative and qualitative analysis : reporting of online sales and websites traffic (Analytics), KPI’s monitoring, follow-up of project profitability.
Online content management and development: cross-channel, social and online campaigns, editing of blog articles and online content, website updating via CMS.
Spoken and written languages: English, French and Italian.
Sector of expertise: luxury goods, fashion and apparels, skin care and beauty.
Creative flair and visual sensibility.
Mes compétences :
Gestion de projet