Stéphane MORIZET


En résumé

Mes compétences :


  • Brown Forman - Jack Daniel's Marketing Manager

    Louisville 2007 - maintenant - Use marketing and leadership skills to assist effective growth and development of the brands within domestic markets.
    - Work with Area Marketing Directors to deliver sales and brand profit objectives.
    - Connect and collaborate with multiple internal ad external stakeholders and with multiple external business partners and contacts including distributors, advertising, promotional and PR agencies etc...
    - Contribute to all consumer-based analysis of general market and competitive trends with the objective of identifying key brand building opportunities.
    - Develop annual brand business plans which incorporate strategy development, market analysis, consumer research, pricing, consumer and trade advertising, consumer and sales promotions, public relations, point of sales etc...
    - Evaluate all marketing and promotional activities
    - Demonstrate the ability to operate in a tough legal environment
    - Embrace the challenge of working with premium brands
  • Baron Philippe de Rothschild - Brand Manager & Brand Ambassador deluxe Single Malts The Macallan & Highland Park

    PAUILLAC 2005 - 2007 - Develop and implement marketing strategies and brand plans.
    - Develop on/off premise channel strategy and promotional plans, including activity to support new products.
    - Conduct trade and consumer events to build brand and category profile.
    - Manage the business development in key targeted outlets, working closely with sales teams.
  • Baron Philippe de Rothschild - Brand Manager white spirits

    PAUILLAC 2001 - 2005 - Closely follow and analyze the market, the competition and the consumer trends.
    - Develop and implement marketing strategies and brand plans. Manage new product ranges, prices and packaging evolutions.
    - Budget responsibility for all marketing activities. Develop and follow the promotional plans, trade marketing promotions and incentives.
    - Public relations: public and corporate events, partnerships, festivals, tasting and nightlife animations, press, multimedia promotional actions towards on-trade market. Strategy for press relations: closely work with the specialized PR agency.
    - Close contact with and training of the internal sales force.
    - Point of sales material and promotions development. Relationships, negotiations with French and international brand owners. Management of marketing assistant.


  • Universidad Complutense De Madrid (Getafe)

    Getafe 2000 - 2000 Strategic Marketing / Consumer Behavior
  • Liverpool John Moores University BA (Hons) (Liverpool)

    Liverpool 1999 - 1999 Communication & Consumer Behavior

    Liverpool John Moores University
  • Institut De Préparation À L'Administration Et À La Gestion

    Nice 1995 - 2000 Marketing & Communication



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