Louisville2007 - maintenant- Use marketing and leadership skills to assist effective growth and development of the brands within domestic markets.
- Work with Area Marketing Directors to deliver sales and brand profit objectives.
- Connect and collaborate with multiple internal ad external stakeholders and with multiple external business partners and contacts including distributors, advertising, promotional and PR agencies etc...
- Contribute to all consumer-based analysis of general market and competitive trends with the objective of identifying key brand building opportunities.
- Develop annual brand business plans which incorporate strategy development, market analysis, consumer research, pricing, consumer and trade advertising, consumer and sales promotions, public relations, point of sales etc...
- Evaluate all marketing and promotional activities
- Demonstrate the ability to operate in a tough legal environment
- Embrace the challenge of working with premium brands
Baron Philippe de Rothschild
- Brand Manager & Brand Ambassador deluxe Single Malts The Macallan & Highland Park
PAUILLAC2005 - 2007- Develop and implement marketing strategies and brand plans.
- Develop on/off premise channel strategy and promotional plans, including activity to support new products.
- Conduct trade and consumer events to build brand and category profile.
- Manage the business development in key targeted outlets, working closely with sales teams.
Baron Philippe de Rothschild
- Brand Manager white spirits
PAUILLAC2001 - 2005- Closely follow and analyze the market, the competition and the consumer trends.
- Develop and implement marketing strategies and brand plans. Manage new product ranges, prices and packaging evolutions.
- Budget responsibility for all marketing activities. Develop and follow the promotional plans, trade marketing promotions and incentives.
- Public relations: public and corporate events, partnerships, festivals, tasting and nightlife animations, press, multimedia promotional actions towards on-trade market. Strategy for press relations: closely work with the specialized PR agency.
- Close contact with and training of the internal sales force.
- Point of sales material and promotions development. Relationships, negotiations with French and international brand owners. Management of marketing assistant.
