Stephane ZWAHLEN

En résumé

Entreprises

• Europcar - Global Head of Social Media

  Montigny-le-Bretonneux 2014 - maintenant Responsible for the global social media strategy in line with the corporate markets needs and for the social media editorial calendar across all social channels and markets
  - Coordinate cross-department and external resources within an international team
  - Drive social media and social selling process with multiple departments (Marketing & Brand, B2B, B2C, HR & Employer Brand, e-PR and customer relationship)
  - Manage multilingual content production for Europcar Blogs (B2C & B2B)
  - Manage and grow Europcar online communities across all the markets, leading inspiration, driving engagement and providing joined-up social media customer support (20k to 200k likes in 1 year - Deploy customer support in less than one hour in 10 countries)
  - Center for best practice, pushing Europcar forward as an innovator in social media.
  - Monitor, listen and manage the responses to the users in a “Social” way while cultivating followers and sales for all the corporate countries
  - C-level coaching : training and coaching of C-level presence on the Social Media (CEO, CMO)
  - e-PR campaign to support the brand and marketing communication
  
  >> E-marketing Paris 2015 : Speaker - Inbound Marketing & B2B
  >> External digital strategy Awards 2015 - Mediatech - (Entreprises et communication)

• Volkswagen - Digital and Social Media Manager

  Villers-Cotterets 2012 - 2013 Digital : In charge of launch and product campaigns
  Golf 7 launch Campaign : Digital and multi-devices strategy, International coordinator, agencies management
  Media planning : Search, Display, Performance (RTB & Affiliation)
  
  Mobile :
  Golf Challenge :
  - 25 K active players + 160 K pictures uploaded, 35 k downloads
  - 150 K views on youtube, 50k€ + free media value
  >> Grand Prix Stratégies du Marketing Client 2013 ( Golf Challenge )
  
  Social Media & e-PR :
  In charge of social media & e-PR strategy
  Launch of Facebook, Instagram, Pinterest, youtube and twitter official accounts in France.
  >> EBG Speaker 2012 : Mobile, Social & Big Data ( Golf Challenge )
  >> Volkswagen : Top 3 des marques les plus recommandées par les français.

• Extrême Sensio - Head of Social Media

  Clichy 2011 - 2012 - Team & project manager
  - Knowledge management : Speaker. Setup social media & best practices internal workshop and marketing stakeholders and top management coaching
  - In charge of call to tender 100% digital.
  - Social media : creation of business unit and offers : F-commerce, SRM, Social Media, Business Intelligence based on Hub-management
  Brands : Bacardi-Martini I Get 27 I Française des jeux I Castel I St Hubert I Tassimo I Parc Astérix I Infogreffe I Club Med Gym I Compagnie des alpes ...

• Fullsix - Digital / Social Media Strategist

  Levallois-Perret 2010 - 2010 - Key interlocutor on social media and digital strategy
  - In charge of Evian worldwide Facebook / Social media Platform
  - Leading Digital projects with large teams management
  - Leading, writing and presentation of digital and social media proposals
  - Community building = More than 500K fans
  
  Brands : evian monde I SFR I Malakoff Mederic ... (900 K euros de MB)

• Various companies - Digital Project Manager

  2006 - 2010 Chef de Groupe Marketing, Groupe McCANN Paris, 2008 - 2010
  Responsable des sites du Recrutement, Société Générale Paris, 2007 - 2008
  Chargé de Communication Internet, KPMG Paris, 2006 - 2007

• Stephanezwahlen.com - Digital, Social Media & e-PR Manager / Head of Digital & Social Media

  2004 - maintenant Over 10 years of experience in all aspects of digital, i am an expert in digital, social media & e-PR strategy working with marketing stakeholders and business owners seeking to upgrade their branded engagement & optimize their communications efforts online.
  
  >> External digital strategy Awards 2015 - Mediatech - (Entreprise et communication)
  >> Grand Prix Stratégies du Marketing Client 2013 ( Golf Challenge )
  >> EBG Speaker 2012 : Mobile, Social & Big Data ( Golf Challenge )
  >> Volkswagen : Top 3 des marques les plus recommandées par les français.
  
  // BRAND EXPERIENCE
  
  Banking, Investment : Groupe Société générale
  Cars : Volkswagen AG, Renault
  Cosmetics: Filorga
  Food and beverage: Bacardi-Martini Group, Get 27, evian (Worldwide social media), Tassimo,
  St-Hubert, Hepar, Groupe Castel
  Retail: Décathlon, Braun
  Services: Group Accor, KPMG, Malakoff Mederic, Michelin, AlterGaz, SFR
  Institutional : Cité de l’espace, Infogreffe, Dossier Familial, UNFP
  Sports and entertainment : Parc Astérix, Club Med Gym, Française des jeux
  Start up : Boutic Republic, Regime Dukan, Zoneadvisor.com

Formations

• Université Montpellier 1

  Montpellier 2004 - 2005 Master en communication digitale
  
  Communication

Réseau

• Agent GEISHA

• Eugénie SAMAMA

• Faliherizo RANDRIAMIRINDRA

• Geoffrey BOULAKIA

• Grégory MARANDE

• Jalele ACHOUR

• Nicolas DECAUDAIN

• Pierre-Yves BINCTIN

• Régis BRUNEAU

• Stéphane ROBERLIN