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Stephanie SCHULZE

Paris

En résumé

Aspiration professionelle: Digital Marketing Manager EMEA

Quadrilingual in German, English, French, Spanish / Marketing professional with 7 years of international work experience in 5 countries in all major fields of digital marketing. Consulting medium and large customers on their digital marketing strategy within Google for 3 years has equipped me with deep expertise in both Google Ads and Programmatic advertising. Before joining Google, I acquired experiences in digital project management, channel marketing, CRM-based emailing, social media content marketing and Facebook advertising. Given my experience in all relevant fields of digital marketing, my next career step will be a Digital Marketing Manager role with responsibility for all digital channels.

I am a digital marketer with a background that is...

-- > INTERNATIONAL: work experiences in the US, India, Ireland, France and Germany

-- > ACADEMIC: B.Sc. in Germany, M.Sc. in France and M.A. in the UK

-- > MULTI-LINGUAL: native German-speaker with fluent proficiency in English and French

-- > DIVERSE: marketing agencies, consulting firms and the pharmaceutical industry

As a final step in my Double Master's programme, I completed my Master's thesis about the influence of digital marketing on organisational buying behaviour of cloud computing services.

To sum up, my areas of expertise are...

Marketing Strategy
Digital Marketing
Social Media Marketing
Project Management
Business Development

Entreprises

  • Google - Digital Marketing Strategist & Programmatic Specialist

    Paris 2016 - maintenant

  • Netatmo - European Channel Marketing Manager

    BOULOGNE BILLANCOURT 2015 - 2016

  • WNP Cross-Canal - Chef de projet web

    2014 - 2014

  • SocialMoov - Junior Social Media Consultant

    Paris 2013 - 2013

  • Pfizer - Diploma Position

    Paris 2012 - 2012 · Development of a Social Media Strategy for Champix and Viagra in Germany
    · Establishment of a measurement framework for assessment of social media marketing activities
    · Segmentation of target groups and detection of key performance indicators for Chantix and Viagra
    · Assessment of prior social media marketing activities through monitoring tools
    · Comparative analysis of digital campaigns within different Pfizer countries
    · Planning for relaunch of a medical specialist online portal

  • Aquarius Consulting - Part-time Assistant

    2011 - 2011 · Undertook benchmarking analysis for B2C and B2B clients
    · Analyzed media channels and calculated media reach as part of a international retail study
    · Investigated adaptability of cloud computing for a multinational engineering company

  • GoGorilla Media - Marketing Intern

    2010 - 2010 · Acquired customers by phone and assisted organization of marketing campaigns
    · Managed venues and equipment for promotional events and supported street teams
    · Contributed to the creative development of advertising methods

  • Satva Design Studio - Part-time Business Executive

    2009 - 2010 · Realized online marketing optimization and strategic planning for clients in Europe
    · Developed online branding strategies and implemented them through social media
    · Acquired customers and coordinated project realization with Indian headquarters

  • Om International, Immigration & Students VISA Consultancy - Marketing intern

    2009 - 2009 · Mapped marketing plans and assisted management in development of organizational strategy
    · Managed stakeholder relationships with advertising and marketing agencies
    · Created analysis reports and plans for brand development in India

Formations

  • France Business School (ESCEM)

    Tours 2013 - 2014 MSc International Marketing Communications Strategy

    Master II à l'école de commerce ESCEM en coopération avec London Metropolitan University qui m'a permit d'obtenir un double diplôme en marketing et communication internationale.

    MÉMOIRE de MASTER:
    B2B digital marketing‘s influence on organisational buying behaviour and its key success drivers for promotion of cloud computing services

  • London Metropolitan University

    Londres 2012 - 2013 MA International Marketing Communications

    Master II à l'école de commerce ESCEM en coopération avec London Metropolitan University qui m'a permit d'obtenir un double diplôme en marketing et communication internationale.

  • Ludwig-Maximilians-Université De Munich (LMU)

    Munich 2008 - 2012 Diplôme de Gestion en Entreprises

    MÉMOIRE de BACHELOR:
    Development of a Social Media Strategy for Pfizer Primary Care Germany

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