Thibault DE BARSY


En résumé

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  • Keytrade Bank Luxembourg - Directeur Général

    2014 - maintenant Based in Luxembourg, Keytrade Bank Luxembourg SA provides discount online brokerage services to resident and international investors, individual and corporate.
    Keytrade Bank Luxembourg SA is a Bank according to the Luxembourg law of 5th of April 1993 concerning the financial sector (establishment authorization nr 51/09). Like all Luxembourg financial institutions, the company is submitted to the control of 'Commission for the Surveillance of the Financial Services Sector's ( and is subjected to Luxembourg's strict banking and privacy laws.
  • Minds & More - Consultant

    Paris 2013 - 2013 As Associate at Minds&More (Consultants and Interim Management), I am part of a team of 30+ seasoned professionals. Minds&More builds capabilities of its clients in marketing, sales and transformation.
  • Alpha Card - Vice-President Consumer Business and Group Marketing

    AUBAGNE 2011 - 2012 Alpha Card is a joint-venture between BNP Paribas Fortis and American Express. The company is in charge of issuing and distributing the American Express products in Belgium and Luxembourg. Alpha Card is also the parent company of BCC corporate, a leading issuer of VISA and MasterCard credit cards for the corporate segment.
  • Keytrade Bank - Sales & Marketing Director

    2007 - 2011 • Doubled customer base in less than 3 years
    • Marketeer of the Year Nominee (2010)
    • Got record monthly account openings thanks to innovative action with press magazine and first MGM campaign in the banking sector
    • Introduced innovative concepts such as “”, Funds Speeddating and e-learning

    In charge of the general commercial approach: Marketing, Sales and Communication. The position includes the design and implementation of the strategic and operational plan as well as budget management, people management and international deployment
  • MAXIS Telecommunications - Head of Enterprise Marketing at Maxis Telecommunications

    2004 - 2006 • Introduced BlackBerry and 3G data card in Malaysia (including Press and TV)
    • Reorganised activities and teams covering Mobile, Broadband, VSAT and IP services
    • Designed and Launched innovative mobile voice services such as “Corporate prepaid”
    • Co-organised pitch for new Advertising Agency and led re-brand of business services
  • Proximus - Belgacom Mobile - Senior Market Manager B2B

    Lille 1999 - 2004 July 1999 – October 2004 (5 years 4 months)

    Senior Market Manager B2B, 2002-2004
    • Introduced Business sub-brand covering €700 million revenues and 40 products
    • Hold record 70% market share despite introduction of portability
    • Reduced Churn by 20% vs. control group through the development of 3 loyalty programs
    • Directly managed and controlled €24 million communication and loyalty budgets
    Group Product Manager B2B, 2000-2002
    • Launched e-billing, Corporate Handset Program and Volume-based voice/data tariff
    Product Manager International & Roaming, 1999-2000
    • Increased roaming profit margin from 4% to 30% by revamping tariff structure
    • Highest Direct Mailing response-rate in the history of the company: 35%
  • Belgacom - Interconnect Expert

    Bruxelles 1997 - 1999 BELGACOM
    Interconnect Expert - Regulatory, Tariffing & Interconnection
    • Crafted first-ever “Carrier Offer” for non-basic services after 1998 market deregulation
    • Got official approval from national regulator while protecting retail revenues
  • PriceWaterhouseCoopers - Audit Assistant

    Neuilly-sur-Seine 1996 - 1997 Audit Assistant at PriceWaterhouseCoopers
    (Privately Held; 10,001 or more employees; Management Consulting industry)

    September 1996 – September 1997 (1 year 1 month)

    Audit jobs on: British American Tobacco, GoodYear, Suez, Glaverbel (Asahi Glass Belgium), Ingram


  • Belgian Association Of Financial Analysts (Bruxelles)

    Bruxelles 1997 - 1998 C.F.A.

  • Solvay Business School Solvay (Bruxelles)

    Bruxelles 1990 - 1996 Management

    • Master thesis: "Acquisitions' strategies in the beer industry”:
    • - Best Thesis of 1996 - Solvay Business School
    • - Nominated for National Economists’ Award
    • - Nominated for Solvay Business School Alumni Award


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