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Bacardi
- Marketing Group Manager Grey Goose - France, Italy, Greece
Saint Ouen
2017 - maintenant
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Bacardi
- Marketing Manager Grey Goose - Southern Europe
Saint Ouen
2017 - 2017
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Bacardi
- Brand Manager Grey Goose - Southern Europe
Saint Ouen
2015 - 2017
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Bacardi
- Brand Manager Eristoff - Southern Europe
Saint Ouen
2014 - 2015
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Bacardi
- Junior Brand Manager Eristoff
Saint Ouen
2013 - 2014
• Design of the mid-term brand strategy: brand positioning and activity planning
• Development of key assets ATL / BTL driving brand health and business targets
• Responsible for the local rollout of Eristoff Blood Orange (NPD)
• Brand A&P budget management: ROI measurements and financial reporting
• Management of one trainee and matrix projects with global and local teams
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Bacardi
- Assistant Brand Manager Whisky
Saint Ouen
2012 - 2012
Brands : William Lawson's, Dewar's, Glen Deveron and Aberfeldy
• Design of the FY14 William Lawson’s Marketing Plan
• Development and execution of the media copy 2012: Radio, Digital and Press
• Implementation of promotional activities: Catalina, Couponing and Limited Edition
• Market and category analysis for the Off-Trade and On-Trade channel
• Brand A&P budget monitoring: weekly follow-up and monthly report
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Mediaedge:cia
- Assistant Project Manager
Москва
2010 - 2010
• Fully responsible for the Diesel experiential campaign “Be Stupid”- Budget 200K€
• Media recommendation for key accounts: Wilkinson, Sony Ericsson and Campbell’s
• Cross-media project management: TV, Radio, Press and Digital
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HK Corp
- Junior Project Manager
2010 - 2011
• Design of the business strategy in close collaboration with top management
• Strategic recommendations for key accounts: Sandro, Levi’s and Kaporal 5
• Project management: lead of the Brands-Artists relationship on video clips & Product Placement
