Tiphaine QUACH

En résumé

Entreprises

• Tricycle Environnement - Digital Manager

  2016 - 2016 Tricycle Environnement : Collecting and recycling for businesses
  Tricycle Office : Second-hand office furniture
  
  WEB STRATEGY
  - In charge of creating and defining the online strategy from scratch
  - Launched the e-commerce platform tricycle-office.fr. E-sales from 0 to 20% in 8 months
  - Implemented SEO strategy to boost online traffic
  - Managed Google Adwords paid search campaigns
  - Launched the corporate website tri-cycle.fr : sales force tool to sign new business contracts
  
  WEB DESIGN / GRAPHICS
  - Designed and created online and offline marketing material (brochures, flyers, vehicule covering…)

• Bouygues Telecom - Chef de Produit Web B&YOU

  Meudon 2012 - 2015 Telecommunications - B&YOU
  
  Web product Manager - Product owner - UX designer
  
  - Product Owner in charge of improving user experience on the website
  - Designed the online assistance and customers sections UX focus : responsive layout, improved SEO, page load time divided by 3, reduced hotline calls by 6%
  - Challenged and ensured ergonomics, business and technical performances using SCRUM agile methodology
  - Ensured performances, quality and both marketing and technical results (analysed KPIs and objectives)
  - Managed product rodmap : new functionalities, new products
  - Coordinated external agencies : Dimelo, Nurun

• TradeDoubler - Account Manager

  Paris 2009 - 2012 Affiliation Web agency - Performance Online Marketing
  
  Managed a portfolio of 15 Affiliate programs (Travel, Beauty, Fashion, IT)
  
  ACCOUNT MANAGEMENT :
  - Provided recommendations and online strategy, implemented actions to reach client objectives (ROI + sales + acquisition cost)
  - Defined KPI (Key Performances Indicators) with the client
  - Created action plan and forecasts, negotiated budgets
  - Ensured follow-up/reporting/analysis through tracking tools of the affiliation program to develop affiliation in the online mix
  - Identified up and cross selling opportunities of TradeDoubler products
  
  BUSINESS DEVELOPMENT :
  - Developed publishers network through CPC, CPM, CPA and CPL deals (emailing, RTB, search...)
  - Recruited and tested new partners (e.g : Retargeting)
  - Managed the affiliate program communication strategy

• SFR - Assistante e-Marketing

  2009 - 2009 Telecommunication : mobile and Internet provider
  
  - Defined and implemented marketing actions to develop sales (mobile devices and internet services) and audience of the website sfr.fr
  - Analyzed the online campaigns performances : SEM campaigns, display, affiliation, emailing, showboats
  - Increased online sales thanks to print media advertising (+15% sales per campaign)
  - Conducted a project to optimize the internal search engine

• Pangora - Search Engine Marketing Manager

  Meyan 2006 - 2008 Pangora (Lycos Europe Group) : product search and price comparison on Internet.
  
  - Managed paid search campaigns for Pangora brands (Buycentral, Lycos shopping) for 3 key markets: France, Germany, Italy
  - Created and managed search advertising campaigns: Google Adwords, Yahoo Search Marketing, Microsoft adCenter
  - Analysed results and optimized the campaigns to increase profitability (ROI + margin)
  - Searched and implemented new tools to increase traffic and optimize the user experience
  - Coordinated the marketing actions with Technical and Sales departments : improved CTR with specific landing pages

Formations

• maintenant

• Ecole Supérieure De Commerce

  Grenoble 2008 - 2009 Mastère Spécialisé Systèmes d'information et Webmarketing

• ECOLE SUPERIEURE DE COMMERCE EXTERIEUR (Paris La Défense)

  Paris La Défense 2004 - 2008 Marketing, Communication, Commerce international

Réseau

• Anne-Laure JOERGENSEN

• Antoine NGUYEN

• Aurelie PUGNET

• Aurélie BRUN

• Claire LÉCRIVAIN

• Martial SEGURA

• Mathias RUAUD

• Nadia KARMAS

• Rene SEBAN

• Tristan PLATEAU