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Tuyen BUI

Lognes

En résumé

I am an impactful marketing & communication projects manager specializing in retail and B2B. I have ideas and am familiar with disruptive innovation, technology trends, information systems, fashion, media and entertainment.

Mes compétences :
project & team management
international challenges
digital marketing
public relations & media
brand awareness
results oriented
event management
Trends
sponsorship & hospitality
marketing strategy
communications skills

Entreprises

  • SunGard - Marketing Manager

    Lognes 2011 - maintenant SUNGARD PROTEGENT
    * Put in place consistent and thorough direct marketing campaigns in EMEA, US and APAC to reinforce Lead Generations activities and Customer Retention
    * PR and customer endorsement material (Press Releases, videos, case studies, thought leadership papers, social media)
    * Create Internal & cross selling programs
    * Execute tradeshows & plan proprietary events

    SUNGARD VALDI
    * Contribute to the development and execute annual marketing plan by driving lead generation activities for 2 primary Brands (Valdi, SunGard Global Network) (target customers, strategies, tactics, key messages and timelines)
    * Execute tradeshows and proprietary events: set objectives, measures of success, create and execute all aspects of event plan and conduct follow up activities to evaluate events impacts.
    * Report campaign success metrics on a monthly and quarterly basis, and monthly achievements/priorities

  • SUNGARD - Senior Events Manager

    Lognes 2009 - 2012 SunGard is one of the world’s leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. With annual revenue exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is the largest privately held business software and IT services company.

    Responsible in EMEA for the deployment of Financial Systems Marketing Campaign into multi-segments Road shows - 2009: Copenhagen, Paris, Dubai - 2010: Paris, Abu Dhabi - 2011: Frankfurt, Dubai, Sao Paulo and Exhibitions 2009: London – 2010: Hong Kong, London - 2011: London, Sao Paulo (average $250K/ event)

    At a Corporate Level, activation of sponsorship and hospitality events for pro cycling Team Saxo Bank- SunGard (Tour of Flanders, Tour de France, etc – budget $300K) http://saxobanksungard.com/

    Incentive Events Main Logistics Manager (Phuket, 450 ppl – budget $1.3M)

    Production and Delivery of marketing online campaigns via CRM Software
    Managed Budget > $2M/Year

  • GL TRADE - Events Executive

    2006 - 2009 SunGard has acquired GL TRADE in Sept 2008.
    At the Group level, responsible for implementation of group marketing strategy

    Organization of 3 editions of international financial Exhibition in London – GL NET FORUM (800+visitors, 40 exhibitors, 8 Sponsors incoming revenue +GBP 80K)

    Participation and coordination of main financial tradeshows (Tradetech Europe 2006-2007-2008-2009, FOW London 2006-2007, FIA London 2008-2009)

    International Product Launches: production and follow-up on marketing collaterals

    Logistics manager for internal events: Kick off Sales and Marketing Meeting, Seminars, Annual General Meetings

  • Arc international - Relations Presse Internationales

    Arques 2004 - 2006 In the Press Relations Department, responsible for developing PR worldwide (Europe and China) for 5 Brands
    Luminarc, Cristal d’Arques, Mikasa, Studio Nova and Salviati

    GoToMarket Plan and collaterals production

    Press Events Organisation in Europe (Products and Showroom Launches)

    Recruting and day-to-day relations with PR Agencies in Europe and China

    Responsible for partnerships with Andros, Marmiton.org, Van Houten, le Chef Martial

  • RADIO FRANCE INTERNATIONALE - Radio Producer

    1999 - 2004 Responsible for the production and editing of an hour daily Radio Show in Vietnamese broadcasted in Paris Region, USA, Australia and Vietnam.

    Editing in Vietnamese (News, Politics, Economy and Culture)

    Understanding Vietnamese Language

Formations

  • CELSA

    Neuilly Sur Seine 2000 - 2006 Communication des Entreprises et des Organisations Internationales

Réseau

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