Mes compétences :
communication
presse
marketing
luxe
PR
international
mode
Entreprises
Faber Castell
- Marketing & Communication Manager
Stein2005 - 2014A.W. FABER-CASTELL: Manufacturer of high quality writing and drawing implements
MARKETING & COMMUNICATION MANAGER FRANCE
Brands: Faber-Castell, Eberhard Faber, Graf von Faber-Castell, Porsche Design
MARKETING
- Manage French Marketing budget
- Launch new products
- Setup of sales tools
- Setup of sales promotions & incentives
- Develop strategic partnerships
- Organize fairs and exhibitions
- Update web sites
- Train staff
MERCHANDISING
- Responsible for the brand image
- Coordinate shop-in-shop implementations
- Identify opportunities to enhance brand visibility
- Work with merchandisers for window decorations
COMMUNICATION
- Manage French communication budget and PR agency
- Product and corporate press releases, media plan
- Organize press and customer events
- Manage communication with the media
- Promote a strong corporate identity
Lacoste (Groupe Devanlay)
- LICENSEES COORDINATOR
Paris2002 - 2005LACOSTE (Devanlay/Montaigne Diffusion)
International licensees department
LICENSEES COORDINATOR
- Managed operational relationship with licensees in Argentina, Brazil, China, Korea, Spain, India, Japan, Thailand, Turkey
- Coordinated new store openings: brand image, sales tracking and analysis
- Managed merchandising needs and communication support for licensees
- Communicated with all departments regarding licensing issues
INTERN: JUNIOR PRODUCT MANAGER JEWELRY & WATCHES
- Stimulated distribution channel in Northern Europe through incentives & sales promotions
- Animated sales in POS: analyzed and optimized store stock levels; created catalog and sales tools for sellers
- Launched new products in Northern Europe
Reims1998 - 2002Diplôme d'Etudes Supérieures Européennes de Management
German-French degree programme (ESB & CESEM): half of the course studying at NEOMA Business School (Campus Reims) in France and half of the course at ESB Business School in Reutlingen, Germany.
Two degrees:
Bachelor of Science International Management from Reutlingen University (ESB Business School)
Diplôme d' Etudes Supérieures Européennes de Management from NEOMA (CESEM)