Valeria LANGE

En résumé

Entreprises

• Faber Castell - Marketing & Communication Manager

  Stein 2005 - 2014 A.W. FABER-CASTELL: Manufacturer of high quality writing and drawing implements
  
  MARKETING & COMMUNICATION MANAGER FRANCE
  Brands: Faber-Castell, Eberhard Faber, Graf von Faber-Castell, Porsche Design
  
  MARKETING
  - Manage French Marketing budget
  - Launch new products
  - Setup of sales tools
  - Setup of sales promotions & incentives
  - Develop strategic partnerships
  - Organize fairs and exhibitions
  - Update web sites
  - Train staff
  
  MERCHANDISING
  - Responsible for the brand image
  - Coordinate shop-in-shop implementations
  - Identify opportunities to enhance brand visibility
  - Work with merchandisers for window decorations
  
  COMMUNICATION
  - Manage French communication budget and PR agency
  - Product and corporate press releases, media plan
  - Organize press and customer events
  - Manage communication with the media
  - Promote a strong corporate identity

• Lacoste (Groupe Devanlay) - LICENSEES COORDINATOR

  Paris 2002 - 2005 LACOSTE (Devanlay/Montaigne Diffusion)
  International licensees department
  
  LICENSEES COORDINATOR
  - Managed operational relationship with licensees in Argentina, Brazil, China, Korea, Spain, India, Japan, Thailand, Turkey
  - Coordinated new store openings: brand image, sales tracking and analysis
  - Managed merchandising needs and communication support for licensees
  - Communicated with all departments regarding licensing issues

• Cartier (Richemont Northern Europe) - JUNIOR PRODUCT MANAGER JEWELRY & WATCHES

  2001 - 2001 CARTIER International
  
  INTERN: JUNIOR PRODUCT MANAGER JEWELRY & WATCHES
  - Stimulated distribution channel in Northern Europe through incentives & sales promotions
  - Animated sales in POS: analyzed and optimized store stock levels; created catalog and sales tools for sellers
  - Launched new products in Northern Europe

Formations

• NEOMA Business School (Reims Management School - RMS)

  Reims 1998 - 2002 Diplôme d'Etudes Supérieures Européennes de Management
  
  German-French degree programme (ESB & CESEM): half of the course studying at NEOMA Business School (Campus Reims) in France and half of the course at ESB Business School in Reutlingen, Germany.
  
  Two degrees:
  Bachelor of Science International Management from Reutlingen University (ESB Business School)
  Diplôme d' Etudes Supérieures Européennes de Management from NEOMA (CESEM)
  
  Thesis publication: ”D

Réseau

• Alexis GROLIN

• Anne CANDY

• Elisabeth HARDY

• Fabien MAYER

• Jean Pascal MOREL

• Marie Joe KENFACK

• Nathalie VIARD

• Othman BOUJENA

• Quentin PERCEVAULT

• Timothée LAHAIE