Valerie LE LAY

En résumé

Entreprises

• Sap - Director, Global SME & Partner Marketing - Digital Core at SAP

  Paris 2018 - maintenant Global Marketing Demand Generation Lead for SAP Digital Core Solutions, for the Midsize Enterprises;

• SAP - Director, Global Indirect Channel Marketing

  Paris 2013 - maintenant Database & Technology, SAP Business Suite on HANA.

• SAP - EMEA Marketing Manager LoB Human Capital Management Solutions

  Paris 2012 - 2013 - Planning, design and development of marketing campaigns to support the Business Development priorities of the Line of Business HCM Solutions across EMEA
  - Programs management, including perception change, demand generation, lead nurturing and opportunity acceleration, measuring, monitoring and reporting program progress against agreed targets and KPIs on a defined basis
  - Team alignment and collaboration following SuccessFactors acquisition
  - Joint marketing campaign creation, lead tracking
  - Post-merger integration feedback
  - Strategic large enterprise customer events organisation
  - EMEA and local marketing activities reporting and follow up.

• SAP - EMEA SAP Business One Marketing Manager

  Paris 2011 - 2012 - EMEA Marketing strategy and plan creation, management
  - Strategic recommendations
  - Partner-led demand generation & Marketing to programs management
  - Marketing campaigns creation and management (SAP-led, Parter-led)
  - Social Media SAP Business One campaigns creation and management
  - Budget planning and management
  - Key Performance Indicators (KPIs) reporting
  - Collaboration with the Global and EMEA sales management teams
  - Collaboration with global and local teams.

• SAP - EMEA + India Marketing Manager - Volume & Ecosystem

  Paris 2008 - 2010 - Conduct the SME Channel marketing communications strategy and Channel marketing for one of SAP’s SME solutions
  - Strategic Channel Marketing planning
  - PLDG & Marketing to Programs management
  - Create and management of the EMEA+India Social Media Program for Partners
  - Creation of Marketing Enablement Programs and management
  - Working very closely with the top EMEA Sales and Marketing Management, as well as with local and global marketing teams.

• Oracle - Marketing Manager VAR-VAD-System integrators; OPN DAY Project Manager

  Colombes 2007 - 2008 Marketing Manager VAR-VAD-System integrators; OPN DAY Project Manager
  OPN DAY is the annual event for Oracle 900 French partners
  +1000 attendees, +60% above attendance objective, now best practice in EMEA
  -Team management (50 pers.) : pre-sales, marketing, sales, press
  -Agenda organisation, recommendations on all presentations including Executives’ (38 sessions)
  -Team work with EMEA
  -External sponsors seeking (35% of budget)
  -Budget and suppliers management

• Oracle - Annual Partners Event Project Manager

  Colombes 2007 - 2007

• Oracle France - Western & Central Europe - Marketing Manager VAR & VAD

  2001 - 2007 Territory : Resellers, Integrators, Value Added Dealers (VAD), Alliances
  - Market analysis: sales revenue analysis, IDC analysis conduct, recommendations
  - Marketing plans: decision maker on budget management and marketing actions
  - Internal and external communications: newsletters, advertisements, customer references
  - Events organisation for technological adoption
  - Communication plans
  - Creation of the new Web site dedicated to Oracle Partners
  - Partners Division intranet enhancement and creation of content
  - Preparation of all interviews for the Alliances & Channel Director: speech and coaching
  - Internal and external communication: html communication tools creation, communication by influence, press releases, customer references, partners’ videos

• Oracle France - References Manager France (new European customer references program)

  Colombes 2000 - 2001 Territory : All industries
  - Recruitment of new customer references for this program. Objective of 15 customers achieved
  - Organisation of customers interviews with the press agency
  - Proposition and organisation of customers seminars and site visits with prospects
  - Creation of customer snapshots, organisation of customer videos

Formations

Pas de formation renseignée

Réseau

• Catherine JOUVE

• Cyrille BEAU

• Francoise CHAUDIRON

• Géraldine VIOLS

• Gilles DERNIAME

• Laurent DEREAC

• Martine MAROSO

• Patrice BOISTARD