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Veronique CHARMANT

PARIS

En résumé

9 ans d’expérience en marketing produit : excellente connaissance des univers mode / déco, mix produit, pilotage de marques, coordination de collection, stratégie et développement produits, conception de plans merchandising et animation de l’offre

Mes compétences :
Achats
chef de produits
Cosmétiques
Création
Design
Grands magasins
Joaillerie
Luxe
Marketing
Mode
Responsable de collection

Entreprises

  • CONCEPT 4 Ltd, sourcing & fashion accessories development trading, Hong Kong - Senior Fashion accessories product manager - handbags, jewelry, hair accessories

    2012 - maintenant • Management of 3 designers
    • Analysis of clients' needs
    • Prepare briefs, provide direction and give creative input to the design team
    • Sourcing and picking in Chinese factories
    • Follow product development with merchandising team from design to prototype
    • Presentation of the collection and accessories selection to clients
  • NAF NAF, Vivarte group, womenswear fashion retailer, Paris - Senior Accessories buyer/product manager - handbags, scarves, shoes, lifestyle

    2011 - 2012 • Management of 1 buyer, 1 freelance designer, 1 financial controller
    • Construction of the collection plan, product assortment and price positioning
    • Proposed collection brief built on trends analysis and shopping
    • Selection of products, sketches and materials
    • Product assortment choices for marketing materials
  • PUBLICIS DRUGSTORE, concept-store of PUBLICIS group, Paris - Senior Fashion/Lifestyle product manager - kidswear, jewelry, handbags, lifestyle

    2006 - 2011 • Management of 1 product manager, 1 financial controller, 5 salespeople, 1 merchandiser
    • Define collection strategy and structure of product range offering including price positioning
    • Create and prepare an assortment of products by category according to the open to buy budget
    • Work closely with marketing team for special events
    • Provide product training, trends information and visual merchandising input to sales staff
  • ETAM Rivoli, concept-store of ETAM group, Paris - Fashion product manager - handbags, jewelry, shoes, scarves, lifestyle, fine food

    2002 - 2006 • Management of 1 buyer assistant, 1 financial controller, 1 department manager
    • Implementation of the collection plan
    • Sourcing, product selection and product development
    • Negotiate target prices, quantities and deliveries schedule
    • Follow up with reorders and markdowns during sales period

Formations

  • Université Lyon 2 Lumiere

    Lyon 2000 - 2001 Post graduate diploma in marketing, communication, brand strategy in fashion

    DESS MODE ET CREATION
  • Institut Supérieur Textile D'Alsace (Mulhouse)

    Mulhouse 1998 - 2000 2 years higher education and apprenticeship course - Employer SAIC Velcorex

    Masters' Degree in textile product management
  • University Of Derby (Derby)

    Derby 1997 - 1998 Strategic marketing, human resources management and international management

    BA(Hons) in Business Administration - Erasmus program
  • Université Lyon 1 Claude Bernard IUT Tech de Co

    Villeurbanne 1995 - 1997 BTEC Higher National diploma in sales and marketing techniques

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