Menu

Vinciane MASURE

BOULOGNE

En résumé

15 ans d’expérience en Marketing Digital & Marketing Client

Spécialités :
Strategy, Marketing & Sales, Digital Commerce, Innovation, 360 Media Strategy, Customer Strategy, Social Media Marketing, People Development, Database Management, Market Analytics & Customer Insights, Product Marketing, CRM

Mes compétences :
E-mailing
Social Media
Direct Marketing
Neolane
E-marketing
CRM
Marketing Relationnel
Travel
Internet
E-business

Entreprises

  • Heineken group - E-commerce / Digital Manager France boissons

    2016 - maintenant

  • Groupe ADEO - Head of CRM / Relationship Marketing at Delamaison.fr / Decoclico.fr

    Ronchin 2015 - 2016

  • Pixmania - Head of Loyalty & CRM

    Gennevilliers 2013 - 2014 Define animation of database strategy for European market : animation plan, triggered campaigns, cross selling, ...
    Manage sending tool : selligent
    Define loyalty program strategy : recruitment, activation, churn strategy, customer advantages, business model, ...
    In charge of customer knowledege : analysis, qualification, segmentation
    Coordinate internal agencies, commercial teams and IT
    Manage a team of 5 people

  • ACCOR - New Media Strategy Director

    Paris 2011 - 2013 Define global social media strategy
    Manage communication strategy for social networks (Facebook, Twitter, Google+, forum, Pinterest, …)
    Define SMO & social CRM strategy
    Coordinate agency, IT & local teams

  • ACCOR - Relationship Marketing Director

    Paris 2009 - 2011 Manage global and local relationship marketing strategy for Accorhotels.com, the brands of Accor and the loyalty program
    Define animation campaigns & triggered campaigns
    Manage E CRM strategy : customer account for Accorhotels.com, Brands of Accor and customization on site
    Manage the sending tool : Neolane
    Manage global social media strategy
    Management of a team of 10 people

  • Voyages SNCF - Relationship Marketing Manager

    La Défense 2007 - 2009 Manage animation of database strategy (qualifaction strategy, contribution of loyalty channel, reports)
    Definition of multi-channels campaigns & targeted campaigns
    Coordinate marketing agency, travel & train department & IT
    Manage the sending tool (Neolane) functionnaly
    Manage budget
    Management of a team of 3 people

  • Club Méditerranée - Marketing Manager Club Med Gym

    Paris 2004 - 2007 Develop direct marketing strategy (on & off line) : define campaigns, manage agencies and call center
    Responsible for studies : satisfaction barometer, customer survey, segmentation, scoring, geomarketing
    Analyze economic model & customer value.
    Develop new customers acquistion
    Create the sales & loyalty indicators
    Management of budget
    Management of a team of 2 people.

  • Pizza hut - Product manager

    Paris 2002 - 2004 Managing marketing campaigns : products, media, in store, direct marketing.
    Developing of kid strategy : licensing, partnership, services, products
    Managing agencies
    Managing budget
    Management of 1 person

  • Agapes - Assistant product manager

    2001 - 2002

Formations

Réseau

Annuaire des membres :